5 reasons to embrace responsive web design.
15th May, 2014
The subject of responsive web design (RWD) has been a hot topic over the last couple of years and has become almost a necessity in our modern design process. If your company relies upon your website to bring in your new customers then learning about and adopting a responsive design for you site should be high up the list of
your marking goals. Most brands focus on desktop experiences only and leave the other devices aside. Now more than ever, consumers are interfacing with brands from anywhere and everywhere. So, sometimes we need to adjust our design and development techniques to account for new technologies.
Here are the 5 top benefits to consider:
- SEO friendly: Responsive sites use one URL and one set of pages and files, making it simpler for Google catalogue content. This means all of your links will be directed to one domain (rather than to one mobile website and one desktop site), giving your responsive website a boost in the SERPs. You can put all your SEO efforts into a single website.
- Content focused: Content prioritisation is one key aspect to doing responsive design well. Your mobile site will allow much more content to be visible so it is important to consider how this is displayed and in what order. Smart content arrangement helps users find what they need more efficiently.
- Cost effective: Although it might be expensive initially, once the design is developed just one update will be required when you make changes to your website, saving time and making it more cost effective in the long run.
- Top user experience: It offers user experience that enables visitors to consume content on any website through the device of their choice and preference, anytime, providing the optimal user experience which accommodates the busy professional or potential customer to view and access your site wherever they are.
- Easy to manage: Your responsive web design, if developed?along with a straightforward CMS system, will allow anyone to?easily update your site. By?having a single site that conforms to the needs of all devices saves time and money over having two separate websites.
This fun Infographic below gives you a more visual understanding to help you get to grips with Responsive design. We have also selected a few of our favorite responsive info graphics on our