5 Top Tips When Designing A New Company Logo

22nd April, 2009

Thinking about re-designing or producing a new logo or corporate identity? This may not be as simple as you think. There are some important things to remember when designing logos and here are some tips for you.

1) Vector based logos
A logo designed in a vector based program such as Illustrator gives you much more flexibility in terms of colours and will give you a much clearer image especially if there is text in the logo and you want to use it in large format. With this in mind, it is inadvisable to use photographs in a logo. If you can't use a vector based programme then design it large!

2) Don’t over-use fonts
Stick to one or two fonts in your logo. Over-use of fonts can make a logo look cluttered and unprofessional. Make sure that any text used in a logo is clear and legible, otherwise don’t use text.

3) What size logo?
You may need your logo for a variety of purposes. Remember that what looks good on a letterhead or business card may not be so wonderful on huge exhibition graphics or a billboard. Whatever you create should work well from the smallest to the largest of applications.

4) Colour Ways
You should also prepare yourself for the fact that you may want to use the logo on black or white backgrounds or dark or light coloured backgrounds. Will your logo work well as a stand-alone and equally well in a coloured box. Allow for the fact that your logo may need to be used in mono as well.

5) Be creative
You may have seen logos that you like but try to make your logo as individual as you can. There is nothing wrong with using aspects from other designs but in the end you want to be noticed because your logo is original.

If you are stuck then give me a call. We are always happy to help.

Claudine Young