Score Your Marketing

Use the questions below to see where improvements can be made in your marketing strategy

Using the sliders below, please grade each question from 0 to 10

Each question will make you think about various elements of your business and you then need to grade each section on a scale of 1 to 10, where 10 means you are absolutely on top of this aspect of marketing.  Try to be objective as it will help in the long term to really develop your strategy, but at the same time don’t be too hard on yourself!

Customers/ Prospects

We have a good understanding of who our customers/ prospects are, what they need and what they think of us.

Business Proposition

We can explain what we do/ the services we provide and the difference it makes to our customers.


We know who our key competitors are, and where we have an advantage over them.

Business plan

We have measurable long-term business goals and know what we need to do to achieve them.


We have identified the critical results we need from our marketing to help us achieve our business plan.

Marketing Plan

We have a marketing plan in place that shows what we will do, when we will do it and how much it will cost.


We have an agreed budget for marketing that is affordable and sufficient to achieve our objectives and business plan.


We have a marketing strategy that we are confident will result in the achievement of our marketing objectives.


Our team has all the marketing skills and experience we need to execute our marketing strategy and plan.


We have a set of measurable markers to track the effectiveness of our marketing which we review monthly.

Total 0

So how did you get on? If you would like to know how your score compares with other businesses or just to talk to us about it in more detail, click the "Submit" button below, call us on 07816 818206 or email

If you have a specific marketing budget or anything further to add, please use the field below