United Shoe Recycling
Brand design and development
United Shoe specialise in connecting unwanted shoes from the UK with those who are in desperate need of footwear around the world. Whether it be via a shoe bank or an interior shoe container, the shoes will be collected and carefully sorted for reuse. The company also offers home collection service as well as opportunities for business and local authorities to engage in the project.
After visiting a number of agencies in the area, the client described their visit to Nexus as ‘the friendliest, most helpful and most understanding of their requirements’. The company needed a strong brand created to help the company get established and recognised.
We listened and digested the brief before developing some concepts that would represent the company’s ideas and values. We worked closely alongside the client to bring a strong and fresh design to the table, producing a bold and striking logo depicting the brand’s central services and philosophy of recycling.
The brand we developed was well received and perfectly suited to the company. Following on from the corporate branding, we designed recycling boxes, company folders, stationery, exhibition graphics, large format stickers and a full brochure website.
A brilliantly rewarding project to work on. It was fantastic to have creative input form the very begining and to watch the brand come to life.