Sales Promotions

Sales promotions are initiatives to encourage a purchase, usage or trial of your product or services.

Reward sales promotions give the consumer something back for making a purchase, such as points to collect or credits, etc.

Free gift sales promotions will only work if the free gift is actually worth having. Collectability gives you  an increased chance of success. If your sales promotion is time limited or 'while stocks last' it will encourage consumers to bring forward their purchase or make an impulse buy.

Not many people will turn down something for nothing so free sample sales promotions are extremely effective especially when used in conjunction with a joint sales promotion. This can be between brands owned by the same company, or with another company using a non-conflicting brand or item which has some correlation such as toothpaste and toothbrushes for example.

Free Prize Draws and Competitions work well as data capture exercises, whereas Finance Deals are effective where high value products have cost as a barrier to purchase.

Voucher & coupons are extremely effective sales promotion tools, with opportunities to advertise on the backs of many ticket types including; bus, rail, theatre, concert, cinema and car parking tickets.

A cause related sales promotions are particularly poplular, allowing the consumer to give to charity without it costing them any more than the price of your product.

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