Every year, as soon as Halloween has passed, it seems like the floodgates open. Without warning, there are Christmas marketing campaigns everywhere, with countless businesses rushing to cash in on a spending frenzy. There are Christmas emails, social media posts, and TV ads blah blah blah.
It might seem like Christmas marketing is out of control. But some brands do it very, very well.
But how? Well, successful brands create campaigns that delight customers instead of adding to Christmas "noise." They evoke emotions and promote sharing, sometimes even connecting people with their loved ones, or partnering with a charitable organization.
Holiday marketing campaigns come in many different shapes and sizes. Check out our 12 days of Christmas Marketing, giving our favourites, and use these ideas to fuel your own holiday marketing ideas.