Radio Advertising

Radio advertising offers efficient targeting because different stations attract different listeners and when coupled with radio's regional structure, it can deliver your marketing messages selectively.

One of the key benefits of radio advertising is its strength as a “call-to-action” medium and this is further enhanced by the increase in online listening habits Recent IAB/RAB joint research showed that at any given time a fifth of internet users are listening to radio which means they a just a click away from interacting with a brand after your radio advertising airs.

Radio reaches right into your home, car or workplace and is considered to be a very personal medium, so it is key that your radio advertising scripts captures this so that the ad reaches the listener personally and not just as noise.

The cost of radio advert production can vary depending on a number of factors but as a rule of thumb jingle based radio ads are more expensive to produce than straight reads. The length of advert can also have impact and most stations sell airtime in 10, 20, 30 or 40 second slots.

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