Top 10 Tips for Writing a Design Brief [Infographic]
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Knighthood were established in 1969 and are a highly successful privately owned specialist Corporate Insurance Broker. Born in East Grinstead, they have steadily grown in size and turnover as the years have gone by. Their company ethos of total client service through professionalism has remained at the core of the company and plays a vital role in their development to this day.
We’ve worked with Knighthood for a number of years and have built a strong understanding of their business needs. The long-standing relationship with this client means we can anticipate their preferences and respond quickly to their on-going requirements.
Knighthood asked us to design an exhibition stand and supporting material for a marine insurance show.
The purpose for the exhibition was to gain sales leads and build upon their reputation as a specialist Corporate Insurance Broker.
We were keen to generate some interest before the show and therefore suggested that they produce an ‘incentive’ driven direct mail piece. Our client loved this idea and set the ball rolling, offering recipients the chance to win an iPad mini or a selection of wines. The mailer incorporated a response device as well as a strong call to action.
We knew that the display itself would have to work hard to stand out from their competitors and engage customers. We wanted to create a clean uncluttered design to match their newly created corporate branding. We developed several ideas along these lines, all of which had a simple message and a strong supporting image. We opted for the highly adaptable Twist system to deliver the required impact and offer flexibility for future use.
The end result was a great looking stand with a strong uniform theme and an effective data capture device to maximise footfall on the day. In addition to the main stand we produced a ‘Twist’ media banner which featured a corporate video, adding an extra level of interest to the stand. Finally we produced high quality embroidered polo shirts for all the staff, counter graphics and A5 corporate leaflets.