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Cutler and Gross is a London based luxury eyewear brand founded by Graham Cutler and Tony Gross in 1969. Their beautiful sunglasses and specs are in high demand worldwide, and can be spotted everywhere from Fashion Week to the red carpet, championed by such Hollywood stars as Sir Elton John, Samuel L Jackson and Keira Knightly.
Their quirky yet classic styles transcend decades, retaining a great balance of high-street appeal and high-fashion exclusivity.
I have been very impressed with the hard work and dedication Nexus apply to each project they have been involved in. They have been exceptional at finding solutions for even the most ambiguous briefs and coming up with helpful and interesting ideas.
We were asked to produce an image board for their London Knightsbridge store to promote the new season’s trends. The board needed to be a bespoke size of 1885 x 2300mm to fit a pre-built space in the shop. A seamless finish and a durable but lightweight substrate were essential requirements. Due to the lighting within the shop, the surface of the print needed to reflect as little as possible, whilst ensuring the colours remained rich and full bodied.
We produced the print on 5mm Foamex board using a Vutek QS3220 large format direct to media press. The direct to media print process is UV resistant, weather proof and doesn’t need a seal due to the permeation of the inks into the substrate. The result is that the print colours will remain vibrant and rich for the duration.
Cutler and Gross decided to carry out their own installation, however our team are always more than happy to provide installation and site visits as required.
Following installation, we visited the store in London to carry out quality control and ensure our client was happy with the final product. The team were really pleased with the end result and the project ran smoothly from start to finish. We went on to produce a number of printed point-of-sale items for the UK stores, as well as high quality branded stationery for the management team to use in the office.