Clients to the cinema for free
Wednesday 17th October, 2007
Nexus have been asked to devise a sales promotion for Sussex based car dealers Toll House Group who have Toyota and Suzuki franchises as well as the Sussex Part Exchange Centre. At this time of year the motor trade traditionally has one of its slower periods so we looked to adding value to the car purchase.
Having carefully thought through a number of propositions we agreed to give away a free 12 month unlimited pass to Cineworld cinemas. We liaised with Cineworld head office to gain approval for use of their logo which was then used in press advertising, screen flashes and free standing POS. The campaign runs until the 4th November so visit your nearest Toll House or check the local press to see for yourself.
