Well it is sort of true.
I’ve just noticed that we are now being followed by the Stella McCartney Team on Twitter. I can only assume that they have sought us out as we are one of the top design agencies and she is a top designer. Or is it because we are well dressed?
Who knows but the small army of Nexus twitter followers is pushing 500 so if there any more celebs out there that want to join just click here
Is this the worst ad on TV? You know the one where the little kid who wants to do a poo at Paul’s house. You haven’t seen it? Here you go:
Being an advertising agency we have a mix of great clients, not all of which have the tremendous budgets for advertising that SC Johnson (a family company) do and still we wouldn’t dare have put this in front of a client as a demonstration of our creativity.
If anyone from Glade’s marketing team are reading this then please give me a call, we’ll come with an infinately better TV advertising campaign than this free of charge if you will just take this one off the air. Your ad stinks!
One thing the ad has done has generated a lot of chatter about it on the internet and usually to berate it (like this blog) so I suppose brand awareness is up but for all the wrong reasons.
Following a general pitch we have been appointed by Frontline Automation to carry out concept and design of two new brochures aimed at the commercial and residential market.
Frontline have established a reputation based on excellence for their automatic gates and barriers, pedestrian gates and railings, roller shutters, audio and video systems, CCTV and access control. They are one of the foremost dign and manufacturers in the UK and we are pleased to have them on board.
Jason Edge
I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent set of data, from January 2008 to March 2009, submitted by 12 agencies about 47 brands shows that the average CTR has declined from around 40% to around 20% average Cost Per Click has increased from 6p to 29p.
I have long felt that paid search advertising or pay per click (PPC) has had it’s time and this new data seems to back up my hunch. As a business we dabbled in PPC a few years ago but without any success and so moved on to the more labourious but far more fruitful Search Engine Optimisation (SEO). In the past 2 years we have seen our site appear on the first page of Google for most of our key services and as a consequence our enquiry level has increased dramatically too.
If all this just seems like mumbo jumbo to you and your website just isn’t performing then give us a call and we’ll happily explain how you can improve things.
Stella Artois always seem to have great TV ads and the latest offering by their agency, Mother, for the 4% brand is no exception.
The ad is called Tunnel and has a cartoon-like story of a young and handsome chicken-van driver who progressively improves his lot and ends up with a smart suit and fancy sports car after numerous swaps with another driver as they travel through a series of tunnels.
There is something very ‘French’ about the ad and like all Stell Artois TV ads it seems to be set in times gone by and this one has a distinct 50s/60s feel. There is an almost slapsitck quality to the story which could have come out of an early Pink Panther movie.
Does the ad make me want to go out and get a pint of Stell Artois 4%? Probably not. Does the ad tell a story and entertain me for 40 seconds? Definately!
This ad works as part of the series of Stella Artois adverts which reinforces the brand with every showing and hardwires into our memories. Keep up the good work.