Interactive Sales Promotions

In the last 10 years interactive sales promotions have really taken off particularly in the UK where we tend to be early adopters when it comes to technology. Interactive sales promotions engage more of the senses than other form of sales promotion as they can include sight & sound as well as action.

Interactive sales promotions can take many forms such as on-pack codes that need to be entered online or sent via text to receive the promotion details or to redeem it.

This might seem complicated and only for the major brands but interactive sales promotions can be created and implemented for modest budgets too.

Online games can also be used to great effect as part of your interactive sales promotion campaign. Consumers play an online game associated with the product or service (usually capturing some data for future marketing activity).

If the game is appealing then consumers can be asked to email this to a friend which helps to create a viral aspect to the campaign.