Have you seen this new television advertising campaign from Coca-Cola featuring a bizarre organ player squirting coke into the mouths of what look like Gremlins to get them to play a Calvin Harris track? If not prepare yourself:
The first time I saw it I wasn’t sure what had happened. Someone at Coke HQ must have ... Read the rest of this post
Posted by Jason
Is this the worst ad on TV? You know the one where the little kid who wants to do a poo at Paul’s house. You haven’t seen it? Here you go:
Being an advertising agency we have a mix of great clients, not all of which have the tremendous budgets for advertising that SC Johnson (a ... Read the rest of this post
Posted by Jason
Television viewing has one of the most rigorous measurement systems in the world: The Broadcasters’ Audience Research Board (BARB). No other marketing medium’s use is subjected to the same high level of scrutiny.
BARB’s data is the ‘currency’ for the industry and has to be intensely quality controlled, audited, highly representative and statistically accurate. It provides ... Read the rest of this post
Posted by Jason