July 9th, 2009
Traditional marketing activities such as direct mail and advertising have had to cope with slashed budgets in light of the current economic situation and according to a new survey by Forrester Research what is left is being to online activity.
The survey questioned a panel of chief marketing officers worldwide, discovered that;
71% of marketing budgets have ... Read the rest of this post
June 23rd, 2009
I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent ... Read the rest of this post
April 15th, 2009
I was sent a link by one of our Twitter followers to a great website today – Hubspot’s Website Grader. The site allows you to check how your website is performing from an SEO perspective as well as allowing you to see how your competitors are doing. But most importantly it’s free!
The report is quite ... Read the rest of this post
January 29th, 2009
PPC versus SEO
Google dominates the UK search market. In 2008 its market share was measured as nearly 90% (source: Hitwise). By creating the most popular search engine they have also produced the best pay-per-click (PPC) advertising channel. Google were first to put the most relevant adverts for every search at the top of the list. ... Read the rest of this post
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