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	<title>Nexus Blog &#187; Jason Edge</title>
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	<link>http://www.nexusdp.co.uk/blog</link>
	<description>Nexus Blog - Marketing, Advertising, Design &#38; Print</description>
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		<title>What Type Of Paper Should You Use?</title>
		<link>http://www.nexusdp.co.uk/blog/what-type-of-paper-should-you-use/491/</link>
		<comments>http://www.nexusdp.co.uk/blog/what-type-of-paper-should-you-use/491/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 10:37:11 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Print]]></category>
		<category><![CDATA[cast coated stock]]></category>
		<category><![CDATA[definition of paper types]]></category>
		<category><![CDATA[digital paper]]></category>
		<category><![CDATA[gloss paper]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[laser compatible paper]]></category>
		<category><![CDATA[matt paper]]></category>
		<category><![CDATA[NCR paper]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[recycled paper]]></category>
		<category><![CDATA[silk paper]]></category>
		<category><![CDATA[spot uv]]></category>
		<category><![CDATA[virgin paper]]></category>
		<category><![CDATA[what is gsm]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=491</guid>
		<description><![CDATA[Paper is generally made from pulp manufactured from the wood harvested from fast growing fir trees (although some papers are made from cotton fibres or even grass).
In the UK paper is sold in metric sizes and by weight expressed as gsm (grammes per square metre). This helps to give an indication of the feel of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Coca-Cola Summer TV ad</title>
		<link>http://www.nexusdp.co.uk/blog/new-coca-cola-summer-tv-ad/448/</link>
		<comments>http://www.nexusdp.co.uk/blog/new-coca-cola-summer-tv-ad/448/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 07:39:37 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[TV Tuesday]]></category>
		<category><![CDATA[calvin harris coke ad]]></category>
		<category><![CDATA[gremlins coke ad]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[new coca-cola summer tv ad]]></category>
		<category><![CDATA[television advertising campaign]]></category>
		<category><![CDATA[tv ad]]></category>
		<category><![CDATA[tv advertising agency]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=448</guid>
		<description><![CDATA[Have you seen this new television advertising campaign from Coca-Cola featuring a bizarre organ player squirting coke into the mouths of what look like Gremlins to get them to play a Calvin Harris track? If not prepare yourself:

The first time I saw it I wasn&#8217;t sure what had happened. Someone at Coke HQ must have [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/new-coca-cola-summer-tv-ad/448/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Ryanair Marketing Blunders &amp; PR Disasters</title>
		<link>http://www.nexusdp.co.uk/blog/ryanair-marketing-blunders-pr-disasters/472/</link>
		<comments>http://www.nexusdp.co.uk/blog/ryanair-marketing-blunders-pr-disasters/472/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 08:16:52 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[business marketing strategy]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[make passengers stand]]></category>
		<category><![CDATA[market research]]></category>
		<category><![CDATA[michael o'leary]]></category>
		<category><![CDATA[pr nightmare]]></category>
		<category><![CDATA[Ryanair]]></category>
		<category><![CDATA[ryanair marketing blunders]]></category>
		<category><![CDATA[ryanair pr disasters]]></category>
		<category><![CDATA[Stellios]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=472</guid>
		<description><![CDATA[Every week there seems to be another piece of news involving Ryanair and Michael O&#8217;Leary announcing another incredulous idea or fending off a PR nightmare. For example in the past few months the following has hit the headlines:
Ryanair charge £200 to fly dead man&#8217;s suitcase home 03/07/09
Ryanair promises to come clean over charges 03/07/09
Ryanair to [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/ryanair-marketing-blunders-pr-disasters/472/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>CPC Up and CTR Down</title>
		<link>http://www.nexusdp.co.uk/blog/cpc-up-and-ctr-down/440/</link>
		<comments>http://www.nexusdp.co.uk/blog/cpc-up-and-ctr-down/440/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 11:20:22 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Online]]></category>
		<category><![CDATA[click through rate]]></category>
		<category><![CDATA[cost per click]]></category>
		<category><![CDATA[IPA]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=440</guid>
		<description><![CDATA[I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA&#8217;s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google&#8217;s paid search advertising but increasing for Cost Per Click (CPC). A consistent [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stella Artois 4% &#8211; Tunnel Ad</title>
		<link>http://www.nexusdp.co.uk/blog/stella-artois-4-tunnel-ad/427/</link>
		<comments>http://www.nexusdp.co.uk/blog/stella-artois-4-tunnel-ad/427/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 09:59:03 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[TV Tuesday]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[stella artois]]></category>
		<category><![CDATA[stella artois 4%]]></category>
		<category><![CDATA[stella artois tunnel tv ad]]></category>
		<category><![CDATA[TV ads]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=427</guid>
		<description><![CDATA[Stella Artois always seem to have great TV ads and the latest offering by their agency, Mother, for the 4% brand is no exception.
The ad is called Tunnel and has a cartoon-like story of a young and handsome chicken-van driver who progressively improves his lot and ends up with a smart suit and fancy sports [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/stella-artois-4-tunnel-ad/427/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Facts About TV Advertising</title>
		<link>http://www.nexusdp.co.uk/blog/7-facts-about-tv-advertising/417/</link>
		<comments>http://www.nexusdp.co.uk/blog/7-facts-about-tv-advertising/417/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 11:12:50 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[barb]]></category>
		<category><![CDATA[facts about TV advertising]]></category>
		<category><![CDATA[IAB]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[thinkbox]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=417</guid>
		<description><![CDATA[I subscribe to updates from Thinkbox who are the television marketing body for the main UK commercial stations and they often provide research and insight that help me continue to wave the flag for TV advertising.
The most recent entry to ping into my inbox was entitled &#8220;7 Killer Facts About TV Advertising&#8220;. The title might [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/7-facts-about-tv-advertising/417/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Golden Green Tea Anyone?</title>
		<link>http://www.nexusdp.co.uk/blog/golden-green-tea-anyone/414/</link>
		<comments>http://www.nexusdp.co.uk/blog/golden-green-tea-anyone/414/#comments</comments>
		<pubDate>Mon, 15 Jun 2009 15:58:15 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[chun mee]]></category>
		<category><![CDATA[green tea]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[packaging design]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=414</guid>
		<description><![CDATA[I am pleased to announce that after a creative pitch process we have been awarded the task of packaging design for a new brand of green tea by local comapny Hiam.
Watch out on the supermarket shelves for the new Golden Green Tea. The tea is actually loose organic Chun Mee Green Tea that Hiam have [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/golden-green-tea-anyone/414/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Have you considered cinema advertising</title>
		<link>http://www.nexusdp.co.uk/blog/have-you-considered-cinema-advertising/412/</link>
		<comments>http://www.nexusdp.co.uk/blog/have-you-considered-cinema-advertising/412/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 11:48:34 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[cinema advertising]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[on screen advertising]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=412</guid>
		<description><![CDATA[Cinema advertising is emerging as a serious contender when considering which media to use for your advertising. According to the latest Cinema Advertising Association figures, the number of movie goers has seen a year-on-year increase of 41% for April!
Cinema admissions for January 1st to April 30th this year was just over 55 million which is [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/have-you-considered-cinema-advertising/412/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nostalgia TV Advertising</title>
		<link>http://www.nexusdp.co.uk/blog/nostalgia-tv-advertising/397/</link>
		<comments>http://www.nexusdp.co.uk/blog/nostalgia-tv-advertising/397/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 10:24:29 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[TV Tuesday]]></category>
		<category><![CDATA[Beanz Meanz Heinz tv ad]]></category>
		<category><![CDATA[Guiness 250 Years tv ad]]></category>
		<category><![CDATA[hovis tv ad]]></category>
		<category><![CDATA[iconic tv ad]]></category>
		<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[M&S 125th Anniversary tv ad]]></category>
		<category><![CDATA[nostalgia advertising]]></category>
		<category><![CDATA[nostalgia tv advertising]]></category>
		<category><![CDATA[nostalgic tv ads]]></category>
		<category><![CDATA[Persil 100 Years tv ad]]></category>
		<category><![CDATA[Sainsbury's 140 Years tv ad]]></category>
		<category><![CDATA[tv advertising agencies]]></category>
		<category><![CDATA[Virgin Atlantic 25 Years and Still Red Hot tv ad]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=397</guid>
		<description><![CDATA[It is no coincidence that at a time when consumers are becoming increasingly uncertain and anxious about the future that many  marketers and tv advertising agencies are taking us on a nostalgia trip.
In efforts to stop you reaching for the &#8216;value&#8217; products in these tough times major brands are trying remind you of times gone-by, [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/nostalgia-tv-advertising/397/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Isn&#8217;t Your Advertising Working?</title>
		<link>http://www.nexusdp.co.uk/blog/why-isnt-your-advertising-working/394/</link>
		<comments>http://www.nexusdp.co.uk/blog/why-isnt-your-advertising-working/394/#comments</comments>
		<pubDate>Thu, 07 May 2009 12:01:24 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[advertising doesn't work]]></category>
		<category><![CDATA[advertising effectiveness]]></category>
		<category><![CDATA[Jason Edge]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=394</guid>
		<description><![CDATA[I&#8217;ve just been reading Dave Trott&#8217;s blog on Brand Republic which got me thinking that I should pen to paper (or keystrokes to screen).
When people say that advertising doesn&#8217;t work they seem unswayed by the plethora of success stories that are out there or even by our own case studies (one of our clients saw [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/why-isnt-your-advertising-working/394/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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