Paper is generally made from pulp manufactured from the wood harvested from fast growing fir trees (although some papers are made from cotton fibres or even grass).
In the UK paper is sold in metric sizes and by weight expressed as gsm (grammes per square metre). This helps to give an indication of the feel of ... Read the rest of this post
Blog
What Type Of Paper Should You Use?
July 21st, 2009
New Coca-Cola Summer TV ad
July 14th, 2009
Have you seen this new television advertising campaign from Coca-Cola featuring a bizarre organ player squirting coke into the mouths of what look like Gremlins to get them to play a Calvin Harris track? If not prepare yourself:
The first time I saw it I wasn’t sure what had happened. Someone at Coke HQ must have ... Read the rest of this post
Ryanair Marketing Blunders & PR Disasters
July 8th, 2009
Every week there seems to be another piece of news involving Ryanair and Michael O’Leary announcing another incredulous idea or fending off a PR nightmare. For example in the past few months the following has hit the headlines:
Ryanair charge £200 to fly dead man’s suitcase home 03/07/09
Ryanair promises to come clean over charges 03/07/09
Ryanair to ... Read the rest of this post
CPC Up and CTR Down
June 23rd, 2009
I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent ... Read the rest of this post
Stella Artois 4% – Tunnel Ad
June 23rd, 2009
Stella Artois always seem to have great TV ads and the latest offering by their agency, Mother, for the 4% brand is no exception.
The ad is called Tunnel and has a cartoon-like story of a young and handsome chicken-van driver who progressively improves his lot and ends up with a smart suit and fancy sports ... Read the rest of this post
Golden Green Tea Anyone?
June 15th, 2009
I am pleased to announce that after a creative pitch process we have been awarded the task of packaging design for a new brand of green tea by local comapny Hiam.
Watch out on the supermarket shelves for the new Golden Green Tea. The tea is actually loose organic Chun Mee Green Tea that Hiam have ... Read the rest of this post
Have you considered cinema advertising
June 12th, 2009
Cinema advertising is emerging as a serious contender when considering which media to use for your advertising. According to the latest Cinema Advertising Association figures, the number of movie goers has seen a year-on-year increase of 41% for April!
Cinema admissions for January 1st to April 30th this year was just over 55 million which is ... Read the rest of this post
Why Isn’t Your Advertising Working?
May 7th, 2009
I’ve just been reading Dave Trott’s blog on Brand Republic which got me thinking that I should pen to paper (or keystrokes to screen).
When people say that advertising doesn’t work they seem unswayed by the plethora of success stories that are out there or even by our own case studies (one of our clients saw ... Read the rest of this post
Advertising (36)
Bloggers (1)
Brands (22)
Claudine Young (16)
Design (11)
Direct Mail (2)
Exhibition Graphics (1)
James Morrison (8)
Jane Spence (1)
Jason Edge (48)
Marketing (25)
Mike Sturt (3)
Misc (19)
News (24)
Online (18)
Outdoor Advertising (4)
Press Advertising (2)
Print (7)
Radio Advertising (1)
Richard Putnam (1)
Signage (1)
Steve Wadman (4)
Testimonials (1)
Tips for Designers (5)
TV Advertising (17)
TV Tuesday (13)
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
-
Latest Posts
Categories
- Advertising (45)
- Outdoor Advertising (4)
- Press Advertising (2)
- Radio Advertising (1)
- TV Advertising (17)
- TV Tuesday (13)
- Bloggers (81)
- Claudine Young (16)
- James Morrison (8)
- Jane Spence (1)
- Jason Edge (48)
- Mike Sturt (3)
- Richard Putnam (1)
- Steve Wadman (4)
- Brands (22)
- Design (13)
- Direct Mail (2)
- Marketing (25)
- Misc (19)
- News (24)
- Online (18)
- Print (7)
- Signage (1)
- Testimonials (1)
- Advertising (45)
-
Latest News
'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.
01273 702525