New Cadbury's Truck advert

29th March, 2008

PANTONE7547

Have you seen it? The new 'glass and a half' TV advert with the airport vehicles racing down the runway to a Queen track? No it's not a protest at the recent disruptions and the new T5 at Heathrow. It's the new TV ad from Cadbury's which follows on from the 'Gorilla' (playing drums to a Phil Collins track) ad. A completely abstract style. The ad is called 'Trucks' and it goes against the grain of most schools of thought as it doesn't actually promote the product. Or does it? In my opinion Cadbury's...

PANTONE541

Advertising Budgets.

In my opinion, the big mistake most businesses with limited budgets make is spreading advertising out evenly (and therefore thinly) over the entire year. It's usually in the same publications or on the same radio station churning out the same message. OK...