Have you seen it? The new ‘glass and a half’ TV advert with the airport vehicles racing down the runway to a Queen track?
No it’s not a protest at the recent disruptions and the new T5 at Heathrow. It’s the new TV ad from Cadbury’s which follows on from the ‘Gorilla’ (playing drums to a Phil Collins track) ad. A completely abstract style.
The ad is called ‘Trucks’ and it goes against the grain of most schools of thought as it doesn’t actually promote the product. Or does it?
In my opinion Cadbury’s have been quite clever here. The ads stand out because they are long (one and a half minutes) and use instantly recognisable tracks; but best of all everyone will be talking about them in the office. Why? Because they are so ‘random’.
The success of the ‘Gorilla’ ad can be measured by how many different versions and spoofs of the ad are floating around on YouTube. Some of these are so good that you can find links to them from Cadbury’s own website.
I wonder how long it will be before YouTube is full of ‘Trucks’ spoofs…….not long I bet. Whilst not every company has the budget required to produce advertising classics like this you might be surprised to find out what your budget can achieve with the help of a creative agency like Nexus.
This is truly the best ever Cadburys’ advert. Made with a wonderful sense of humour, in fact the best advert for everything. I’m not bothered about the programmes show me the advert breaks. When an advert is more important than the programmes WOW!!!!!!!!!!!!!!!!!!!!!! Thanks Cadbury you are number one.
Posted by ann robinson on April 16, 2008 at 9:56 pm
I must say.. it’s not as good as the Gorilla one.. but perhaps that’s because, at the time, it was new and challenged exactly what an advert should be.
Now.. it seems that adverts don’t need to directly ‘advertise’, but they just need to grab our attention, long enough to show us a brand name.
Hats off to the New Cadbury’s Truck advert and the excellent soundtrack!
Si
Posted by Simon Elliot on April 25, 2008 at 9:34 am
>:( I hate this Ad! it’s horrible…it lasts so long I have to either turn the channel over or get up and do something.
Bad luck cadbury
Posted by Stephen on May 7, 2008 at 5:02 pm