It was 11 years ago that Evian last had a memorable TV ad. Babies, standing in a perfect line along the side of a swimming pool, diving in one after the other and then performing a synchronized swimming ballet. The ad won an Epica award and a Bronze Film Lion at Cannes. The strap line was “Approved by your body as a source of youth.”
The latest ad keeps the baby theme and continues to play on the ‘Evian as the fountain of youth’ but this time the campaign has encompassed the power of the net by releasing teasers on YouTube before it aired:
Evian Baby Moonwalk Teaser
Evian Baby Break Dance Teaser
The teasers build up to the main ad which includes over 90 babies filmed at Pinewood Studios. The ad is set to Rapper’s Delight by Dan The Automator, and shows the babies chilling out on roller boots and performing amazing stunts.
This is one of my favourites at the moment and is a welcome change to some of the bland TV advertising that appears on screen. Spending a little bit on your TV ad production can make all the difference. Evian may only pull ads out of the hat every decade but when they do they come up trumps.
[...] This post was Twitted by NexusBrighton [...]
Posted by Twitted by NexusBrighton on July 8, 2009 at 6:37 am
This is a great ad and carries on from the babies synchronised swimming ad in the nineties. I also like the viral teasers for this ad- http://tinyurl.com/m8d7gv
Evian don’t do much but when they do its a good one.
Posted by Doublemadforit on July 10, 2009 at 3:23 pm
this Evian video makes me want to get up and exercise for some reason
Posted by grasshopper on July 18, 2009 at 3:08 am