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Paper is generally made from pulp manufactured from the wood harvested from fast growing fir trees (although some papers are made from cotton fibres or even grass).
In the UK paper is sold in metric sizes and by weight expressed as gsm (grammes per square metre). This helps to give an indication of the feel of ... Read the rest of this post

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Posted by Jason

 

The threat of swine flu seems to magnify with each newspaper headline so I thought that I would do my bit and read behind the doom-mongery for the facts in case there is a business implication.
It appears that swine flu can be dealt with quite easily with a giant dose of common sense – washing ... Read the rest of this post

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Posted by Jason

 

We have just been informed that the Communication Workers Union has called a strike on Friday across 21 delivery and processing centres from London to Edinburgh.
The union claims it is taking the action in a bid to force Royal Mail into “meaningful talks over modernisation” because “pressure and stress is at breaking point for postal ... Read the rest of this post

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Posted by Jason

 

Winning Sports Website

July 14th, 2009

Great news today. We have just found out that Nexus have been awarded the contract to design & build the new University of Brighton Sports website.
As Brighton is widely regarded as the design capital of the UK we are likely to have been up against some worthy opponents to win this business on our home ... Read the rest of this post

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Posted by Jason

 

New Coca-Cola Summer TV ad

July 14th, 2009

Have you seen this new television advertising campaign from Coca-Cola featuring a bizarre organ player squirting coke into the mouths of what look like Gremlins to get them to play a Calvin Harris track? If not prepare yourself:

The first time I saw it I wasn’t sure what had happened. Someone at Coke HQ must have ... Read the rest of this post

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Posted by Jason

 

Traditional marketing activities such as direct mail and advertising have had to cope with slashed budgets in light of the current economic situation and according to a new survey by Forrester Research what is left is being to online activity.
The survey questioned a panel of chief marketing officers worldwide, discovered that;

71% of marketing budgets have ... Read the rest of this post

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Posted by Jason

 

Every week there seems to be another piece of news involving Ryanair and Michael O’Leary announcing another incredulous idea or fending off a PR nightmare. For example in the past few months the following has hit the headlines:
Ryanair charge £200 to fly dead man’s suitcase home 03/07/09
Ryanair promises to come clean over charges 03/07/09
Ryanair to ... Read the rest of this post

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Posted by Jason

 

Evian Skating Babies Ad

July 7th, 2009

It was 11 years ago that Evian last had a memorable TV ad. Babies, standing in a perfect line along the side of a swimming pool, diving in one after the other and then performing a synchronized swimming ballet. The ad won an Epica award and a Bronze Film Lion at Cannes. The strap line ... Read the rest of this post

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Posted by Jason

 

Fairtrade’ Pants to Poverty underwear brand is running a viral campaign to raise awareness of how the misuse of pesticides is injuring farmers who supply cotton to make underwear.

The campaign warns the public of the dangers of  ‘bad pants’, through stories of a mythical creature known as ‘The Panteater’ and it’s victim Jessie Welk ... Read the rest of this post

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Posted by Jason

 

Well it is sort of true.
I’ve just noticed that we are now being followed by the Stella McCartney Team on Twitter. I can only assume that they have sought us out as we are one of the top design agencies and she is a top designer. Or is it because we are well dressed?
Who knows ... Read the rest of this post

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Posted by Jason

 


'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.

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