Is this the worst ad on TV? You know the one where the little kid who wants to do a poo at Paul’s house. You haven’t seen it? Here you go:
Being an advertising agency we have a mix of great clients, not all of which have the tremendous budgets for advertising that SC Johnson (a ... Read the rest of this post
Posted by Jason
Following a general pitch we have been appointed by Frontline Automation to carry out concept and design of two new brochures aimed at the commercial and residential market.
Frontline have established a reputation based on excellence for their automatic gates and barriers, pedestrian gates and railings, roller shutters, audio and video systems, CCTV and access control. ... Read the rest of this post
Posted by Jason
I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent ... Read the rest of this post
Posted by Jason
Stella Artois always seem to have great TV ads and the latest offering by their agency, Mother, for the 4% brand is no exception.
The ad is called Tunnel and has a cartoon-like story of a young and handsome chicken-van driver who progressively improves his lot and ends up with a smart suit and fancy sports ... Read the rest of this post
Posted by Jason
I’m pleased to announce that we have been appointed by Blockbusters Contracts to carry out a rebrand of their long established corporate identity.
The project includes the creation of a new logo, stationery, vehicle wraps, advertising and a new website.
Blockbusters are based in East Sussex but provide drain and plumbing services across the South East and ... Read the rest of this post
Posted by Jason
I subscribe to updates from Thinkbox who are the television marketing body for the main UK commercial stations and they often provide research and insight that help me continue to wave the flag for TV advertising.
The most recent entry to ping into my inbox was entitled “7 Killer Facts About TV Advertising“. The title might ... Read the rest of this post
Posted by Jason
I am pleased to announce that after a creative pitch process we have been awarded the task of packaging design for a new brand of green tea by local comapny Hiam.
Watch out on the supermarket shelves for the new Golden Green Tea. The tea is actually loose organic Chun Mee Green Tea that Hiam have ... Read the rest of this post
Posted by Jason
Cinema advertising is emerging as a serious contender when considering which media to use for your advertising. According to the latest Cinema Advertising Association figures, the number of movie goers has seen a year-on-year increase of 41% for April!
Cinema admissions for January 1st to April 30th this year was just over 55 million which is ... Read the rest of this post
Posted by Jason
It is no coincidence that at a time when consumers are becoming increasingly uncertain and anxious about the future that many marketers and tv advertising agencies are taking us on a nostalgia trip.
In efforts to stop you reaching for the ‘value’ products in these tough times major brands are trying remind you of times gone-by, ... Read the rest of this post
Posted by Jason