I wonder how I ever managed to operate before the computer came along. I fondly remember spending hours in phone boxes with a bag of coins whilst phoning my customers and reporting into my office every day. It all seems so far away today and after the weekend I can see that I have 40 ... Read the rest of this post
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Real time internet use
April 22nd, 2009
The adoption of social media by the masses has caused a fundamental change in the way that we use the internet. Most people now have a Twitter or Facebook account to allow them to share and communicate with the world at large. As a consequence Internet use is becoming more ‘real time’ as people want ... Read the rest of this post
5 Top Tips When Designing A New Company Logo
April 22nd, 2009
Thinking about re-designing or producing a new logo or corporate identity? This may not be as simple as you think. There are some important things to remember when designing logos and here are some tips for you.
1) Vector based logos
A logo designed in a vector based program such as Illustrator gives you much more flexibility ... Read the rest of this post
WARNING – Check How your website is doing!
April 15th, 2009
I was sent a link by one of our Twitter followers to a great website today – Hubspot’s Website Grader. The site allows you to check how your website is performing from an SEO perspective as well as allowing you to see how your competitors are doing. But most importantly it’s free!
The report is quite ... Read the rest of this post
6 Top Tips for Recession Marketing
April 8th, 2009
Times are tough for everyone regardles of industry sector so hera are a few marketing tips that you should consider to help you through this recessionary period.
1. Look at every aspect of your brand or product and ensure that marketing makes it indispensable, particularly when compared to the competition. For example in the nineties recession ... Read the rest of this post
Pricing in a Recession
April 3rd, 2009
With the constant news of recession doom and gloom comes the panic cry of “we need to sell more”. To do this the obvious answer is slash your prices but is this the right approach?
The price is supposed to reflect the value of your product so a massive discount now can only serve to annoy ... Read the rest of this post
10 Ways To Get The Most Out Of Twitter
April 2nd, 2009
As a relative newbie to the world of tweeting there are few tips that I’ve picked up that I thought I should share. Old hands at Twitter will groan but if you are just getting started then this might be of some help:
You can use it to inject some personality into your brand – remember ... Read the rest of this post
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