Television viewing has one of the most rigorous measurement systems in the world: The Broadcasters’ Audience Research Board (BARB). No other marketing medium’s use is subjected to the same high level of scrutiny.
BARB’s data is the ‘currency’ for the industry and has to be intensely quality controlled, audited, highly representative and statistically accurate. It provides ... Read the rest of this post
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Branding in the recession – Don’t miss the obvious
February 3rd, 2009
Nexus have had much success by applying search engine optimisation (SEO) for its web site and have been working with Fresh Egg to help us achieve the desired results.
We went over to see them this week to discuss increasing use of their SEO services and how we could gain more exposure to people who would ... Read the rest of this post
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