Well Nokia thinks there is.
The mobile phone giant has announced that, as part of its new ‘power of we’ strategy to save energy and reduce waste, it will ship its new N79 Eco model without a charger as most users will have one already from previous phones.
Whilst this may save the wasteful production of unneccessary ... Read the rest of this post
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Is Your Website a Waste of Cyberspace?
January 29th, 2009
PPC versus SEO
Google dominates the UK search market. In 2008 its market share was measured as nearly 90% (source: Hitwise). By creating the most popular search engine they have also produced the best pay-per-click (PPC) advertising channel. Google were first to put the most relevant adverts for every search at the top of the list. ... Read the rest of this post
TV Advertising is More Affordable than You Think
January 23rd, 2009
We are in a recession (officially from today) and it’s natural to take a close look at your costs but you also need to generate sales. Some business managers make the mistake of cutting marketing budgets at this time but being ‘ex-directory’ is a sure fire way of letting your competition steal your customers.
The smart ... Read the rest of this post
The Presidential Seal of Approval – Brands of Obama
January 21st, 2009
There is no bigger celebrity endorsement then that of the new President of the US who has been linked to brands across several sectors. Barack enjoys 100% awareness and with a so far unblemished record polls give him an 80% approval rating.
With this kind of profile brands are falling over themselves to be associated with ... Read the rest of this post
Top 14 Statistics for Outdoor Advertising In London
January 21st, 2009
As you would expect, we are always keeping an eye out for the best possible media for our clients and I was interested to receive some information from one of our key outdoor media providers which I thought I should share:
Increasing journeys and length
• Passenger journeys on the Tube have increased year on year from ... Read the rest of this post
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