Tomorrow sees the launch of the James Bond movie, Quantum of Solace, and the brand association is already in high gear. Watches, vodka martinis, fast cars – James Bond not only likes them, he sells them as well.
Every new Bond comes with new products, bringing big brands millions of dollars of profits even before the ... Read the rest of this post
Blog
James Bond’s World
October 30th, 2008
How Can Brands Get It So Wrong
October 29th, 2008
I read today that convicted sex-offender Gary Glitter is likely to earn £100,000 in royalties after Hewlett-Packard used a cover of one of his songs in a campaign to promote its new touch-screen model, TouchSmart in the US.
HP’s ad uses Glitter’s 1973 hit ‘Do You Wanna Touch Me’. although the song featured in the ad ... Read the rest of this post
Direct Mail – Is a simple response enough?
October 9th, 2008
For direct marketing campaigns to be truly successful we should always seek to learn from them. On the face of it this seems like a totally banal statement until you delve a bit deeper. Direct marketing shouldn’t be just about how many people responded or how much revenue was generated. These are certainly key factors ... Read the rest of this post
The Power of Golf Brands
October 2nd, 2008
Do you think that if you dress like Ian Poulter and use the same equipment as Ian Poulter that you can play golf like Ian Poulter?
Maybe not, but the brands that associate with famous golfers certainly want you to feel that way. The advertising of their equipment; be it clubs, balls or clothing often infers ... Read the rest of this post
Advertising (36)
Bloggers (1)
Brands (22)
Claudine Young (16)
Design (11)
Direct Mail (2)
Exhibition Graphics (1)
James Morrison (8)
Jane Spence (1)
Jason Edge (48)
Marketing (25)
Mike Sturt (3)
Misc (19)
News (24)
Online (18)
Outdoor Advertising (4)
Press Advertising (2)
Print (7)
Radio Advertising (1)
Richard Putnam (1)
Signage (1)
Steve Wadman (4)
Testimonials (1)
Tips for Designers (5)
TV Advertising (17)
TV Tuesday (13)
WP Cumulus Flash tag cloud by Roy Tanck requires Flash Player 9 or better.
-
Latest Posts
Categories
- Advertising (45)
- Outdoor Advertising (4)
- Press Advertising (2)
- Radio Advertising (1)
- TV Advertising (17)
- TV Tuesday (13)
- Bloggers (81)
- Claudine Young (16)
- James Morrison (8)
- Jane Spence (1)
- Jason Edge (48)
- Mike Sturt (3)
- Richard Putnam (1)
- Steve Wadman (4)
- Brands (22)
- Design (13)
- Direct Mail (2)
- Marketing (25)
- Misc (19)
- News (24)
- Online (18)
- Print (7)
- Signage (1)
- Testimonials (1)
- Advertising (45)
-
Latest News
'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.
01273 702525