Blog

Nike Football POV advert – genius!

April 29th, 2008

Watching the Manchester United V Barcelona match with Scholes taking the lead was entertaining but the real treat came in the ad break.
The Nike Football ad stars Cristiano Ronaldo, Wayne Rooney, William Gallas, Ronaldinho, Ruud Van Nistlerooy, Zlatan Ibrahimovich, Marco Materazzi, Arsene Wenger and Cesc Fabregas and is filmed in the POV style (point of ... Read the rest of this post

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Posted by Jason

Standing Out from the Crowd – a rebrand case study

April 23rd, 2008

When considering an overhaul of your business image you need to juggle many different balls to ensure that you achieve the overall look and feel that will make you stand out in the crowd and differentiate you amongst your competitors as being different.
Brighton has many Estate Agents and Letting Agents in the town. In fact ... Read the rest of this post

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Posted by Jason

Can a Leopard change its spots?

April 22nd, 2008

One of the hardest decisions you have to make when starting a business is how best to brand yourself. The design has to be considered, measured and perfectly reflect the image you are striving to convey. Getting it right can be the difference between success and failure.
It is little wonder then, that the thought of ... Read the rest of this post

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Posted by James

Creating Artwork for Print

April 10th, 2008

We have many clients who have their own in-house designers but use Nexus for our production and print management skills. However, there are many occasions where we have to go back to the client as the artwork is not what we would call ‘print-ready’.
Whilst we are always happy to help out and amend a client’s ... Read the rest of this post

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Posted by Jason

Is it always best to buy your print direct from a printer?

April 6th, 2008

The answer of course is NO! But then again you would expect me to say that or would you?
Those of you that have met me will know that until I joined Nexus I ran a successful litho printing company in West Sussex with many direct customers and independent print managers. As a printer I had ... Read the rest of this post

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Posted by Jason

Are there too many ads on TV?

April 6th, 2008

Did you know that under current regulations ITV, Channel 4 and Five are only permitted to run 7 minutes of ads per hour (averaged over the day), with a maximum of 12 minutes in peak time on ITV 1?
These rules save us from getting bombarded by ads like they do across the pond. However, Ofcom ... Read the rest of this post

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Posted by Jason

The End of ‘Buy One Get One Free’?

April 1st, 2008

One of the UK’s best used sales promotions – BOGOF – may have it’s days numbered if the Department for Business Enterprise and Regulatory Reform (BERR) gets its way.
Never heard of BERR? The Department was created on 28 June 2007 and is headed by John Hutton. They employ over 2,500 staff and have an ... Read the rest of this post

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Posted by Jason

'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.