Tel: 01273 702525

Blog

post-it

April Fool’s Jokes

March 31st, 2008

Each year a number of reputable brands produce an April Fool’s Day advert which appears in the media on April 1st only.
Most famously BMW’s ad agency annually creates April Fool’s Day adverts that are designed to look credible on first glance. The ads usually highlight a new piece revolutionary technology that is not quite plausible.
To ... Read the rest of this post

No Comments »

Posted by Jason

 

No I don’t mean taking a ride on the number 46. I mean advertising on buses. If not then it is definitely something to consider as part of your marketing mix.
Picture the scenario; you are in your car driving through town and you let the bus pull out from the bus stop. You now only ... Read the rest of this post

No Comments »

Posted by Jason

 

New Cadbury’s Truck advert

March 29th, 2008

Have you seen it? The new ‘glass and a half’ TV advert with the airport vehicles racing down the runway to a Queen track?
No it’s not a protest at the recent disruptions and the new T5 at Heathrow. It’s the new TV ad from Cadbury’s which follows on from the ‘Gorilla’ (playing drums to a ... Read the rest of this post

3 Comments »

Posted by Jason

 

Advertising Budgets.

March 28th, 2008

In my opinion, the big mistake most businesses with limited budgets make is spreading advertising out evenly (and therefore thinly) over the entire year. It’s usually in the same publications or on the same radio station churning out the same message.
OK this gives you a constant presence in the market place but after a while ... Read the rest of this post

No Comments »

Posted by Jason

 


'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.

01273 702525