Each year a number of reputable brands produce an April Fool’s Day advert which appears in the media on April 1st only.
Most famously BMW’s ad agency annually creates April Fool’s Day adverts that are designed to look credible on first glance. The ads usually highlight a new piece revolutionary technology that is not quite plausible.
To ... Read the rest of this post
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April Fool’s Jokes
March 31st, 2008
Have You Been On The Buses Lately?
March 31st, 2008
No I don’t mean taking a ride on the number 46. I mean advertising on buses. If not then it is definitely something to consider as part of your marketing mix.
Picture the scenario; you are in your car driving through town and you let the bus pull out from the bus stop. You now only ... Read the rest of this post
New Cadbury’s Truck advert
March 29th, 2008
Have you seen it? The new ‘glass and a half’ TV advert with the airport vehicles racing down the runway to a Queen track?
No it’s not a protest at the recent disruptions and the new T5 at Heathrow. It’s the new TV ad from Cadbury’s which follows on from the ‘Gorilla’ (playing drums to a ... Read the rest of this post
'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.
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