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Online advertising breaks through 4billion pound barrier
April 1st, 2011
A report out earlier this week has detailed figures that show online advertising spend has now shot through the 4 billion pound barrier, reaching 4.1 billion according to the Internet Advertising Bureau (IBA) and a study published by PwC.
Figures show that one pound in every four pounds spent on advertising in the UK last year ... Read the rest of this post
Thanks from Blockbusters
April 22nd, 2010
Some positive feedback from our client Blockbusters. Always nice to hear!
Amazon re-Kindle?
October 20th, 2009
First it was the ipod and all the hype that went with it – now the availability of the Amazon Kindle in the UK has raised some eyebrows. It will be purchased through the UK site but via the US and the price will be in dollars.
Working in the same way as the ipod, plug ... Read the rest of this post
Free web audit!
October 6th, 2009
Nexus are currently offering a FREE web audit. Please contact Claudine Young for details and to find out how your site is performing against your competitors.
What makes a good website?
October 6th, 2009
A good website takes time and investment. Your expertise will determine how much time and money you would need to invest and what you intend to gain from a website. Many people now have a little knowledge on website design but would benefit from the expertise of a web design company to advise them on ... Read the rest of this post
What to do with your slashed advertising budget
July 9th, 2009
Traditional marketing activities such as direct mail and advertising have had to cope with slashed budgets in light of the current economic situation and according to a new survey by Forrester Research what is left is being to online activity.
The survey questioned a panel of chief marketing officers worldwide, discovered that;
71% of marketing budgets have ... Read the rest of this post
CPC Up and CTR Down
June 23rd, 2009
I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent ... Read the rest of this post
'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.
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