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Family Footprints Launched

November 14th, 2011

Happy to put our foot in it!

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Posted by James

 

A report out earlier this week has detailed figures that show online advertising spend has now shot through the 4 billion pound barrier, reaching 4.1 billion according to the Internet Advertising Bureau (IBA) and a study published by PwC.
Figures show that one pound in every four pounds spent on advertising in the UK last year ... Read the rest of this post

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Posted by katie

 

Thanks from Blockbusters

April 22nd, 2010

Some positive feedback from our client Blockbusters. Always nice to hear!

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Posted by James

 

Amazon re-Kindle?

October 20th, 2009

First it was the ipod and all the hype that went with it – now the availability of the Amazon Kindle in the UK has raised some eyebrows. It will be purchased through the UK site but via the US and the price will be in dollars.
Working in the same way as the ipod, plug ... Read the rest of this post

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Posted by Claudine

 

Free web audit!

October 6th, 2009

Nexus are currently offering a FREE web audit. Please contact Claudine Young for details and to find out how your site is performing against your competitors.

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Posted by Claudine

 

What makes a good website?

October 6th, 2009

A good website takes time and investment. Your expertise will determine how much time and money you would need to invest and what you intend to gain from a website. Many people now have a little knowledge on website design but would benefit from the expertise of a web design company to advise them on ... Read the rest of this post

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Posted by Claudine

 

Traditional marketing activities such as direct mail and advertising have had to cope with slashed budgets in light of the current economic situation and according to a new survey by Forrester Research what is left is being to online activity.
The survey questioned a panel of chief marketing officers worldwide, discovered that;

71% of marketing budgets have ... Read the rest of this post

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Posted by James

 

Evian Skating Babies Ad

July 7th, 2009

It was 11 years ago that Evian last had a memorable TV ad. Babies, standing in a perfect line along the side of a swimming pool, diving in one after the other and then performing a synchronized swimming ballet. The ad won an Epica award and a Bronze Film Lion at Cannes. The strap line ... Read the rest of this post

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Posted by James

 

Fairtrade’ Pants to Poverty underwear brand is running a viral campaign to raise awareness of how the misuse of pesticides is injuring farmers who supply cotton to make underwear.

The campaign warns the public of the dangers of  ‘bad pants’, through stories of a mythical creature known as ‘The Panteater’ and it’s victim Jessie Welk ... Read the rest of this post

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Posted by James

 

CPC Up and CTR Down

June 23rd, 2009

I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent ... Read the rest of this post

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Posted by James

 


'Nex-us/néksus/' (pl. same) 1. A connected group of like-minded people 2. A bond; A connection.

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