Blog

Amazon re-Kindle?

October 20th, 2009

First it was the ipod and all the hype that went with it – now the availability of the Amazon Kindle in the UK has raised some eyebrows. It will be purchased through the UK site but via the US and the price will be in dollars.
Working in the same way as the ipod, plug ... Read the rest of this post

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Posted by Claudine

Free web audit!

October 6th, 2009

Nexus are currently offering a FREE web audit. Please contact Claudine Young for details and to find out how your site is performing against your competitors.

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Posted by Claudine

What makes a good website?

October 6th, 2009

A good website takes time and investment. Your expertise will determine how much time and money you would need to invest and what you intend to gain from a website. Many people now have a little knowledge on website design but would benefit from the expertise of a web design company to advise them on ... Read the rest of this post

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Posted by Claudine

What to do with your slashed advertising budget

July 9th, 2009

Traditional marketing activities such as direct mail and advertising have had to cope with slashed budgets in light of the current economic situation and according to a new survey by Forrester Research what is left is being to online activity.
The survey questioned a panel of chief marketing officers worldwide, discovered that;

71% of marketing budgets have ... Read the rest of this post

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Posted by Jason

Evian Skating Babies Ad

July 7th, 2009

It was 11 years ago that Evian last had a memorable TV ad. Babies, standing in a perfect line along the side of a swimming pool, diving in one after the other and then performing a synchronized swimming ballet. The ad won an Epica award and a Bronze Film Lion at Cannes. The strap line ... Read the rest of this post

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Posted by Jason

Watchout for the Panteater

July 6th, 2009

Fairtrade’ Pants to Poverty underwear brand is running a viral campaign to raise awareness of how the misuse of pesticides is injuring farmers who supply cotton to make underwear.

The campaign warns the public of the dangers of ‘bad pants’, through stories of a mythical creature known as ‘The Panteater’ and it’s victim Jessie Welk ... Read the rest of this post

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Posted by Jason

CPC Up and CTR Down

June 23rd, 2009

I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent ... Read the rest of this post

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Posted by Jason

Who says women can’t park?

April 28th, 2009

I wonder how I ever managed to operate before the computer came along. I fondly remember spending hours in phone boxes with a bag of coins whilst phoning my customers and reporting into my office every day. It all seems so far away today and after the weekend I can see that I have 40 ... Read the rest of this post

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Posted by Jason

Real time internet use

April 22nd, 2009

The adoption of social media by the masses has caused a fundamental change in the way that we use the internet. Most people now have a Twitter or Facebook account to allow them to share and communicate with the world at large. As a consequence Internet use is becoming more ‘real time’ as people want ... Read the rest of this post

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Posted by Jason

WARNING – Check How your website is doing!

April 15th, 2009

I was sent a link by one of our Twitter followers to a great website today – Hubspot’s Website Grader. The site allows you to check how your website is performing from an SEO perspective as well as allowing you to see how your competitors are doing. But most importantly it’s free!
The report is quite ... Read the rest of this post

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Posted by Jason