Do you think that if you dress like Ian Poulter and use the same equipment as Ian Poulter that you can play golf like Ian Poulter?
Maybe not, but the brands that associate with famous golfers certainly want you to feel that way. The advertising of their equipment; be it clubs, balls or clothing often infers ... Read the rest of this post
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The Power of Golf Brands
October 2nd, 2008
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