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	<title>Nexus Blog &#187; Mike Sturt</title>
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		<title>Direct Mail &#8211; Is a simple response enough?</title>
		<link>http://www.nexusdp.co.uk/blog/direct-mail-is-a-simple-response-enough/178/</link>
		<comments>http://www.nexusdp.co.uk/blog/direct-mail-is-a-simple-response-enough/178/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 08:20:26 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mike Sturt]]></category>
		<category><![CDATA[agency creative]]></category>
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		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[mike sturt]]></category>
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		<category><![CDATA[objectives]]></category>
		<category><![CDATA[principles of direct marketing]]></category>
		<category><![CDATA[squeeze on marketing budgets]]></category>

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		<description><![CDATA[
For direct marketing campaigns to be truly successful we should always seek to learn from them. On the face of it this seems like a totally banal statement until you delve a bit deeper. Direct marketing shouldn’t be just about how many people responded or how much revenue was generated. These are certainly key factors [...]]]></description>
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		<title>Why Use An Agency?</title>
		<link>http://www.nexusdp.co.uk/blog/why-use-an-agency/53/</link>
		<comments>http://www.nexusdp.co.uk/blog/why-use-an-agency/53/#comments</comments>
		<pubDate>Mon, 21 Jul 2008 11:48:25 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mike Sturt]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[agency]]></category>
		<category><![CDATA[artwork issues]]></category>
		<category><![CDATA[bespoke wallpaper]]></category>
		<category><![CDATA[companies cutting back]]></category>
		<category><![CDATA[downsizing]]></category>
		<category><![CDATA[exhibition graphics]]></category>
		<category><![CDATA[find a suitable supplier]]></category>
		<category><![CDATA[increase your market awareness]]></category>
		<category><![CDATA[mike sturt]]></category>
		<category><![CDATA[Newspaper Society]]></category>
		<category><![CDATA[nexus]]></category>
		<category><![CDATA[print requirements]]></category>
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		<category><![CDATA[printers]]></category>
		<category><![CDATA[printing cheques]]></category>
		<category><![CDATA[project management]]></category>
		<category><![CDATA[researching products]]></category>
		<category><![CDATA[security printing]]></category>
		<category><![CDATA[specialist print]]></category>

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		<description><![CDATA[Take the legwork out of your purchasing?
With so many companies cutting back on staff and downsizing their dedicated purchasing departments, it leaves less time for getting the best prices for a particular project. It&#8217;s surprising just how many valuable hours are lost wading through Yellow Pages or trawling through the pages of Google or Yell.com [...]]]></description>
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		<title>Is it always best to buy your print direct from a printer?</title>
		<link>http://www.nexusdp.co.uk/blog/buy-your-print-direct-from-a-printer/10/</link>
		<comments>http://www.nexusdp.co.uk/blog/buy-your-print-direct-from-a-printer/10/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 15:41:03 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Mike Sturt]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[broker]]></category>
		<category><![CDATA[digital printing]]></category>
		<category><![CDATA[large format printing]]></category>
		<category><![CDATA[lito printing]]></category>
		<category><![CDATA[mike sturt]]></category>
		<category><![CDATA[nexus]]></category>
		<category><![CDATA[personalised invites]]></category>
		<category><![CDATA[print broker]]></category>
		<category><![CDATA[printed pens]]></category>
		<category><![CDATA[Printing]]></category>
		<category><![CDATA[sales brochure]]></category>
		<category><![CDATA[signs]]></category>

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		<description><![CDATA[The answer of course is NO! But then again you would expect me to say that or would you?
Those of you that have met me will know that until I joined Nexus I ran a successful litho printing company in West Sussex with many direct customers and independent print managers. As a printer I had [...]]]></description>
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