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Direct Mail – Is a simple response enough?

October 9th, 2008

For direct marketing campaigns to be truly successful we should always seek to learn from them. On the face of it this seems like a totally banal statement until you delve a bit deeper. Direct marketing shouldn’t be just about how many people responded or how much revenue was generated. These are certainly key factors ... Read the rest of this post

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Posted by James

Why Use An Agency?

July 21st, 2008

Take the legwork out of your purchasing?
With so many companies cutting back on staff and downsizing their dedicated purchasing departments, it leaves less time for getting the best prices for a particular project. It’s surprising just how many valuable hours are lost wading through Yellow Pages or trawling through the pages of Google or Yell.com ... Read the rest of this post

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Posted by James

Is it always best to buy your print direct from a printer?

April 6th, 2008

The answer of course is NO! But then again you would expect me to say that or would you?
Those of you that have met me will know that until I joined Nexus I ran a successful litho printing company in West Sussex with many direct customers and independent print managers. As a printer I had ... Read the rest of this post

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Posted by James