<?xml version="1.0" encoding=""?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Nexus Blog &#187; Jason Edge</title>
	<atom:link href="http://www.nexusdp.co.uk/blog/category/nexus-bloggers/jason-edge-nexus-bloggers/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.nexusdp.co.uk/blog</link>
	<description>Nexus Blog - Marketing, Advertising, Design &#38; Print</description>
	<lastBuildDate>Tue, 27 Jul 2010 11:01:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>What Type Of Paper Should You Use?</title>
		<link>http://www.nexusdp.co.uk/blog/what-type-of-paper-should-you-use/491/</link>
		<comments>http://www.nexusdp.co.uk/blog/what-type-of-paper-should-you-use/491/#comments</comments>
		<pubDate>Tue, 21 Jul 2009 10:37:11 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[cast coated stock]]></category>
		<category><![CDATA[definition of paper types]]></category>
		<category><![CDATA[digital paper]]></category>
		<category><![CDATA[gloss paper]]></category>
		<category><![CDATA[laser compatible paper]]></category>
		<category><![CDATA[matt paper]]></category>
		<category><![CDATA[NCR paper]]></category>
		<category><![CDATA[paper]]></category>
		<category><![CDATA[recycled paper]]></category>
		<category><![CDATA[silk paper]]></category>
		<category><![CDATA[spot uv]]></category>
		<category><![CDATA[virgin paper]]></category>
		<category><![CDATA[what is gsm]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=491</guid>
		<description><![CDATA[Paper is generally made from pulp manufactured from the wood harvested from fast growing fir trees (although some papers are made from cotton fibres or even grass).
In the UK paper is sold in metric sizes and by weight expressed as gsm (grammes per square metre). This helps to give an indication of the feel of [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/what-type-of-paper-should-you-use/491/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Preventing Swine Flu at Work</title>
		<link>http://www.nexusdp.co.uk/blog/preventing-swine-flu-at-work/489/</link>
		<comments>http://www.nexusdp.co.uk/blog/preventing-swine-flu-at-work/489/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 12:28:14 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[Misc]]></category>
		<category><![CDATA[preventing swine flu at work]]></category>
		<category><![CDATA[swine flu]]></category>
		<category><![CDATA[swine flu virus]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=489</guid>
		<description><![CDATA[The threat of swine flu seems to magnify with each newspaper headline so I thought that I would do my bit and read behind the doom-mongery for the facts in case there is a business implication.
It appears that swine flu can be dealt with quite easily with a giant dose of common sense &#8211; washing [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/preventing-swine-flu-at-work/489/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>New Coca-Cola Summer TV ad</title>
		<link>http://www.nexusdp.co.uk/blog/new-coca-cola-summer-tv-ad/448/</link>
		<comments>http://www.nexusdp.co.uk/blog/new-coca-cola-summer-tv-ad/448/#comments</comments>
		<pubDate>Tue, 14 Jul 2009 07:39:37 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[TV Tuesday]]></category>
		<category><![CDATA[calvin harris coke ad]]></category>
		<category><![CDATA[gremlins coke ad]]></category>
		<category><![CDATA[new coca-cola summer tv ad]]></category>
		<category><![CDATA[television advertising campaign]]></category>
		<category><![CDATA[tv ad]]></category>
		<category><![CDATA[tv advertising agency]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=448</guid>
		<description><![CDATA[Have you seen this new television advertising campaign from Coca-Cola featuring a bizarre organ player squirting coke into the mouths of what look like Gremlins to get them to play a Calvin Harris track? If not prepare yourself:

The first time I saw it I wasn&#8217;t sure what had happened. Someone at Coke HQ must have [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/new-coca-cola-summer-tv-ad/448/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>What to do with your slashed advertising budget</title>
		<link>http://www.nexusdp.co.uk/blog/what-to-do-with-your-slashed-advertising-budget/481/</link>
		<comments>http://www.nexusdp.co.uk/blog/what-to-do-with-your-slashed-advertising-budget/481/#comments</comments>
		<pubDate>Thu, 09 Jul 2009 14:19:55 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[improved web presence]]></category>
		<category><![CDATA[jasone edge]]></category>
		<category><![CDATA[new website]]></category>
		<category><![CDATA[press & magazine advertising]]></category>
		<category><![CDATA[radio advertising]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[slashed advertising budget]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=481</guid>
		<description><![CDATA[
Traditional marketing activities such as direct mail and advertising have had to cope with slashed budgets in light of the current economic situation and according to a new survey by Forrester Research what is left is being to online activity.
The survey questioned a panel of chief marketing officers worldwide, discovered that;

71% of marketing budgets have [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/what-to-do-with-your-slashed-advertising-budget/481/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Evian Skating Babies Ad</title>
		<link>http://www.nexusdp.co.uk/blog/evian-skating-babies-ad/462/</link>
		<comments>http://www.nexusdp.co.uk/blog/evian-skating-babies-ad/462/#comments</comments>
		<pubDate>Tue, 07 Jul 2009 12:47:52 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[TV Tuesday]]></category>
		<category><![CDATA[Dan the Automator]]></category>
		<category><![CDATA[evian babies]]></category>
		<category><![CDATA[evian skating babies ad]]></category>
		<category><![CDATA[evian tv ad]]></category>
		<category><![CDATA[evian viral]]></category>
		<category><![CDATA[Rapper's Delight]]></category>
		<category><![CDATA[rollerskating babies ad]]></category>
		<category><![CDATA[TV Advertising]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=462</guid>
		<description><![CDATA[It was 11 years ago that Evian last had a memorable TV ad. Babies, standing in a perfect line along the side of a swimming pool, diving in one after the other and then performing a synchronized swimming ballet. The ad won an Epica award and a Bronze Film Lion at Cannes. The strap line [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/evian-skating-babies-ad/462/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Watchout for the Panteater</title>
		<link>http://www.nexusdp.co.uk/blog/watchout-for-the-panteater/466/</link>
		<comments>http://www.nexusdp.co.uk/blog/watchout-for-the-panteater/466/#comments</comments>
		<pubDate>Mon, 06 Jul 2009 13:30:43 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[panteater]]></category>
		<category><![CDATA[pants to poverty viral campaign]]></category>
		<category><![CDATA[pants2poverty viral]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=466</guid>
		<description><![CDATA[
Fairtrade&#8217; Pants to Poverty underwear brand is running a viral campaign to raise awareness of how the misuse of pesticides is injuring farmers who supply cotton to make underwear.

 The campaign warns the public of the dangers of  &#8216;bad pants&#8217;, through stories of a mythical creature known as ‘The Panteater&#8217; and it&#8217;s victim Jessie Welk [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/watchout-for-the-panteater/466/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Glade&#8217;s Trouble in the Toilet</title>
		<link>http://www.nexusdp.co.uk/blog/glades-trouble-in-the-toilet/450/</link>
		<comments>http://www.nexusdp.co.uk/blog/glades-trouble-in-the-toilet/450/#comments</comments>
		<pubDate>Tue, 30 Jun 2009 09:13:35 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[TV Advertising]]></category>
		<category><![CDATA[TV Tuesday]]></category>
		<category><![CDATA[glade tv ad]]></category>
		<category><![CDATA[poo at paul's]]></category>
		<category><![CDATA[sc johnson]]></category>
		<category><![CDATA[tv advertising agency]]></category>
		<category><![CDATA[tv advertising campaign]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=450</guid>
		<description><![CDATA[Is this the worst ad on TV? You know the one where the little kid who wants to do a poo at Paul&#8217;s house. You haven&#8217;t seen it? Here you go:

Being an advertising agency we have a mix of great clients, not all of which have the tremendous budgets for advertising that SC Johnson (a [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/glades-trouble-in-the-toilet/450/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Frontline Appoint Nexus</title>
		<link>http://www.nexusdp.co.uk/blog/frontline-appoint-nexus/446/</link>
		<comments>http://www.nexusdp.co.uk/blog/frontline-appoint-nexus/446/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 09:55:12 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[concept and design]]></category>
		<category><![CDATA[frontline]]></category>
		<category><![CDATA[frontline automation]]></category>
		<category><![CDATA[new brochures]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=446</guid>
		<description><![CDATA[Following a general pitch we have been appointed by Frontline Automation to carry out concept and design of two new brochures aimed at the commercial and residential market.
Frontline have established a reputation based on excellence for their automatic gates and barriers, pedestrian gates and railings, roller shutters, audio and video systems, CCTV and access control. [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/frontline-appoint-nexus/446/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>CPC Up and CTR Down</title>
		<link>http://www.nexusdp.co.uk/blog/cpc-up-and-ctr-down/440/</link>
		<comments>http://www.nexusdp.co.uk/blog/cpc-up-and-ctr-down/440/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 11:20:22 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[Online]]></category>
		<category><![CDATA[click through rate]]></category>
		<category><![CDATA[cost per click]]></category>
		<category><![CDATA[IPA]]></category>
		<category><![CDATA[paid search advertising]]></category>
		<category><![CDATA[pay-per-click]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=440</guid>
		<description><![CDATA[I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA&#8217;s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google&#8217;s paid search advertising but increasing for Cost Per Click (CPC). A consistent [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/cpc-up-and-ctr-down/440/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Stella Artois 4% &#8211; Tunnel Ad</title>
		<link>http://www.nexusdp.co.uk/blog/stella-artois-4-tunnel-ad/427/</link>
		<comments>http://www.nexusdp.co.uk/blog/stella-artois-4-tunnel-ad/427/#comments</comments>
		<pubDate>Tue, 23 Jun 2009 09:59:03 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Jason Edge]]></category>
		<category><![CDATA[TV Tuesday]]></category>
		<category><![CDATA[stella artois]]></category>
		<category><![CDATA[stella artois 4%]]></category>
		<category><![CDATA[stella artois tunnel tv ad]]></category>
		<category><![CDATA[TV ads]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/design-agency-blog/?p=427</guid>
		<description><![CDATA[Stella Artois always seem to have great TV ads and the latest offering by their agency, Mother, for the 4% brand is no exception.
The ad is called Tunnel and has a cartoon-like story of a young and handsome chicken-van driver who progressively improves his lot and ends up with a smart suit and fancy sports [...]]]></description>
		<wfw:commentRss>http://www.nexusdp.co.uk/blog/stella-artois-4-tunnel-ad/427/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
