Blog

What Type Of Paper Should You Use?

July 21st, 2009

Paper is generally made from pulp manufactured from the wood harvested from fast growing fir trees (although some papers are made from cotton fibres or even grass).
In the UK paper is sold in metric sizes and by weight expressed as gsm (grammes per square metre). This helps to give an indication of the feel of ... Read the rest of this post

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Posted by Jason

Preventing Swine Flu at Work

July 16th, 2009

The threat of swine flu seems to magnify with each newspaper headline so I thought that I would do my bit and read behind the doom-mongery for the facts in case there is a business implication.
It appears that swine flu can be dealt with quite easily with a giant dose of common sense – washing ... Read the rest of this post

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Posted by Jason

New Coca-Cola Summer TV ad

July 14th, 2009

Have you seen this new television advertising campaign from Coca-Cola featuring a bizarre organ player squirting coke into the mouths of what look like Gremlins to get them to play a Calvin Harris track? If not prepare yourself:

The first time I saw it I wasn’t sure what had happened. Someone at Coke HQ must have ... Read the rest of this post

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Posted by Jason

What to do with your slashed advertising budget

July 9th, 2009

Traditional marketing activities such as direct mail and advertising have had to cope with slashed budgets in light of the current economic situation and according to a new survey by Forrester Research what is left is being to online activity.
The survey questioned a panel of chief marketing officers worldwide, discovered that;

71% of marketing budgets have ... Read the rest of this post

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Posted by Jason

Evian Skating Babies Ad

July 7th, 2009

It was 11 years ago that Evian last had a memorable TV ad. Babies, standing in a perfect line along the side of a swimming pool, diving in one after the other and then performing a synchronized swimming ballet. The ad won an Epica award and a Bronze Film Lion at Cannes. The strap line ... Read the rest of this post

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Posted by Jason

Watchout for the Panteater

July 6th, 2009

Fairtrade’ Pants to Poverty underwear brand is running a viral campaign to raise awareness of how the misuse of pesticides is injuring farmers who supply cotton to make underwear.

The campaign warns the public of the dangers of ‘bad pants’, through stories of a mythical creature known as ‘The Panteater’ and it’s victim Jessie Welk ... Read the rest of this post

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Posted by Jason

Glade’s Trouble in the Toilet

June 30th, 2009

Is this the worst ad on TV? You know the one where the little kid who wants to do a poo at Paul’s house. You haven’t seen it? Here you go:

Being an advertising agency we have a mix of great clients, not all of which have the tremendous budgets for advertising that SC Johnson (a ... Read the rest of this post

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Posted by Jason

Frontline Appoint Nexus

June 25th, 2009

Following a general pitch we have been appointed by Frontline Automation to carry out concept and design of two new brochures aimed at the commercial and residential market.
Frontline have established a reputation based on excellence for their automatic gates and barriers, pedestrian gates and railings, roller shutters, audio and video systems, CCTV and access control. ... Read the rest of this post

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Posted by Jason

CPC Up and CTR Down

June 23rd, 2009

I read with interest today some news from the IPA (Institute of Practitioners of Advertising) regarding the IPA’s Search Group update of its analysis of search brand terms.
The analysis seems to show a continuing trend of declining Click Through Rates (CTR) on Google’s paid search advertising but increasing for Cost Per Click (CPC). A consistent ... Read the rest of this post

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Posted by Jason

Stella Artois 4% – Tunnel Ad

June 23rd, 2009

Stella Artois always seem to have great TV ads and the latest offering by their agency, Mother, for the 4% brand is no exception.
The ad is called Tunnel and has a cartoon-like story of a young and handsome chicken-van driver who progressively improves his lot and ends up with a smart suit and fancy sports ... Read the rest of this post

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Posted by Jason