Exhibiting is arguably the most useful form of marketing that you can perform. No other marketing medium gives you the captive audience that you crave and no other medium delivers that audience to you face-to-face without the hassle of door knocking, telesales and endless hours of sales calls and disappointments.
What is an Exhibition?
An exhibition could ... Read the rest of this post
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How to be an exhibitionist and become the one to watch
July 27th, 2010
It’s finally over!!!
January 29th, 2010
Well, according to the media, the recession is officially over. So what does this mean to our businesses? Will we all immediately go out and spend, spend, spend? Will the telephone suddenly start ringing like it did in the ‘good old days’?
Well, we haven’t seen much evidence in the first week that people are more ... Read the rest of this post
Wishing you a Sony Christmas . . .
December 15th, 2009
Sony UK have been very active on TV and radio in recent weeks and as one of the market leaders of electrical products they have really been pushing their name in the lead up to the Christmas period.
Advertising in this way is great and they have gone the extra mile to corner the market even ... Read the rest of this post
Strategic Thinking
October 16th, 2009
I read an interesting article recently about the company behind the personalised Carphone Warehouse welcome pack. In a nutshell, they talk about print sales people and their general lack in their strategic approach to business.
It made me think about how the sales person of today tackles clients’ problems and how we find solutions. If we ... Read the rest of this post
Mobile Marketing
September 29th, 2009
There are now more than 70 million mobile phones in use in the UK as many people have more than one phone.So it will come as no surprise that mobile marketing has taken off.
With number mobile marketing your message can be sent via SMS or MMS to your customer list for you.
Bluetooth mobile marketing is ... Read the rest of this post
Ryanair Marketing Blunders & PR Disasters
July 8th, 2009
Every week there seems to be another piece of news involving Ryanair and Michael O’Leary announcing another incredulous idea or fending off a PR nightmare. For example in the past few months the following has hit the headlines:
Ryanair charge £200 to fly dead man’s suitcase home 03/07/09
Ryanair promises to come clean over charges 03/07/09
Ryanair to ... Read the rest of this post
6 Top Tips for Recession Marketing
April 8th, 2009
Times are tough for everyone regardles of industry sector so hera are a few marketing tips that you should consider to help you through this recessionary period.
1. Look at every aspect of your brand or product and ensure that marketing makes it indispensable, particularly when compared to the competition. For example in the nineties recession ... Read the rest of this post
Pricing in a Recession
April 3rd, 2009
With the constant news of recession doom and gloom comes the panic cry of “we need to sell more”. To do this the obvious answer is slash your prices but is this the right approach?
The price is supposed to reflect the value of your product so a massive discount now can only serve to annoy ... Read the rest of this post
Tango says Thanks
March 24th, 2009
Britvic has released a limited edition can for its orange flavour Tango drink where the brand name is replaced with the word “Thanks” which is apparently to thank the public for helping to save the brand.
It’s not often that often that when a brand says thanks that we don’t gulp it down with a pinch ... Read the rest of this post
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