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	<title>Nexus Blog &#187; Direct Mail</title>
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		<title>Strategic Thinking</title>
		<link>http://www.nexusdp.co.uk/blog/strategic-thinking/574/</link>
		<comments>http://www.nexusdp.co.uk/blog/strategic-thinking/574/#comments</comments>
		<pubDate>Fri, 16 Oct 2009 10:09:36 +0000</pubDate>
		<dc:creator>Steve</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.nexusdp.co.uk/blog/?p=574</guid>
		<description><![CDATA[I read an interesting article recently about the company behind the personalised Carphone Warehouse welcome pack. In a nutshell, they talk about print sales people and their general lack in their strategic approach to business.
It made me think about how the sales person of today tackles clients&#8217; problems and how we find solutions. If we [...]]]></description>
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		<title>Direct Mail &#8211; Is a simple response enough?</title>
		<link>http://www.nexusdp.co.uk/blog/direct-mail-is-a-simple-response-enough/178/</link>
		<comments>http://www.nexusdp.co.uk/blog/direct-mail-is-a-simple-response-enough/178/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 08:20:26 +0000</pubDate>
		<dc:creator>Jason</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Mike Sturt]]></category>
		<category><![CDATA[agency creative]]></category>
		<category><![CDATA[campaign]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[mike sturt]]></category>
		<category><![CDATA[nexus]]></category>
		<category><![CDATA[objectives]]></category>
		<category><![CDATA[principles of direct marketing]]></category>
		<category><![CDATA[squeeze on marketing budgets]]></category>

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For direct marketing campaigns to be truly successful we should always seek to learn from them. On the face of it this seems like a totally banal statement until you delve a bit deeper. Direct marketing shouldn’t be just about how many people responded or how much revenue was generated. These are certainly key factors [...]]]></description>
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