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Falling in love with print again

July 7th, 2011

Despite what you may have heard over the last few years about print being a dying trade and everything turning digital, recent developments in the industry and current marketing activity being undertaken by some major brands may suggest that print is in fact as popular and effective as its ever been.
Peugeot, Volkswagen and Boden have ... Read the rest of this post

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Posted by katie

Strategic Thinking

October 16th, 2009

I read an interesting article recently about the company behind the personalised Carphone Warehouse welcome pack. In a nutshell, they talk about print sales people and their general lack in their strategic approach to business.
It made me think about how the sales person of today tackles clients’ problems and how we find solutions. If we ... Read the rest of this post

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Posted by Steve

Direct Mail – Is a simple response enough?

October 9th, 2008

For direct marketing campaigns to be truly successful we should always seek to learn from them. On the face of it this seems like a totally banal statement until you delve a bit deeper. Direct marketing shouldn’t be just about how many people responded or how much revenue was generated. These are certainly key factors ... Read the rest of this post