I read an interesting article recently about the company behind the personalised Carphone Warehouse welcome pack. In a nutshell, they talk about print sales people and their general lack in their strategic approach to business.
It made me think about how the sales person of today tackles clients’ problems and how we find solutions. If we ... Read the rest of this post
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Strategic Thinking
October 16th, 2009
Direct Mail – Is a simple response enough?
October 9th, 2008
For direct marketing campaigns to be truly successful we should always seek to learn from them. On the face of it this seems like a totally banal statement until you delve a bit deeper. Direct marketing shouldn’t be just about how many people responded or how much revenue was generated. These are certainly key factors ... Read the rest of this post
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