Blog

5 Top Tips When Designing A New Company Logo

April 22nd, 2009

Thinking about re-designing or producing a new logo or corporate identity? This may not be as simple as you think. There are some important things to remember when designing logos and here are some tips for you.
1) Vector based logos
A logo designed in a vector based program such as Illustrator gives you much more flexibility ... Read the rest of this post

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Posted by Jason

Top 50 Beer Brands

March 12th, 2009

One of our clients is a large chain of licensed premise so we try and keep abreast of things by reading the relevant trade publications including The Publican who recently commissioned some research into the UK’s top 50 beer brands.
Normally we see this sort of research as being consumer focussed but in this instance the ... Read the rest of this post

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Posted by Jason

Branding in the recession – Don’t miss the obvious

February 3rd, 2009

Nexus have had much success by applying search engine optimisation (SEO) for its web site and have been working with Fresh Egg to help us achieve the desired results.
We went over to see them this week to discuss increasing use of their SEO services and how we could gain more exposure to people who would ... Read the rest of this post

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Posted by Jason

The Presidential Seal of Approval – Brands of Obama

January 21st, 2009

There is no bigger celebrity endorsement then that of the new President of the US who has been linked to brands across several sectors. Barack enjoys 100% awareness and with a so far unblemished record polls give him an 80% approval rating.
With this kind of profile brands are falling over themselves to be associated with ... Read the rest of this post

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Posted by Jason

Corporate Sponsorship in Tennis

November 14th, 2008

My interest in tennis started later in life than most, possibly because I always assumed that it was a sport for ‘the rich and famous’ until I took the plunge and joined my local tennis club. I was pleasantly surprised to find a social mixture of people from all walks of life and a thriving ... Read the rest of this post

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Posted by Jason

James Bond’s World

October 30th, 2008

Tomorrow sees the launch of the James Bond movie, Quantum of Solace, and the brand association is already in high gear. Watches, vodka martinis, fast cars – James Bond not only likes them, he sells them as well.
Every new Bond comes with new products, bringing big brands millions of dollars of profits even before the ... Read the rest of this post

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Posted by Jason

How Can Brands Get It So Wrong

October 29th, 2008

I read today that convicted sex-offender Gary Glitter is likely to earn £100,000 in royalties after Hewlett-Packard used a cover of one of his songs in a campaign to promote its new touch-screen model, TouchSmart in the US.
HP’s ad uses Glitter’s 1973 hit ‘Do You Wanna Touch Me’. although the song featured in the ad ... Read the rest of this post

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Posted by Jason

The Power of Golf Brands

October 2nd, 2008

Do you think that if you dress like Ian Poulter and use the same equipment as Ian Poulter that you can play golf like Ian Poulter?
Maybe not, but the brands that associate with famous golfers certainly want you to feel that way. The advertising of their equipment; be it clubs, balls or clothing often infers ... Read the rest of this post

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Posted by Jason

Brands are Going Green

September 17th, 2008

I read with interest today that Swedish car maker Volvo has announced that it is due to launch a new ‘green’ sub-brand called DRIVe at the Paris motor show in October.
DRIVe (apart from being a cheesey name) intends to support Volvo’s already established safety credentials with some eco-friendly ones. The cars are unlikely to go ... Read the rest of this post

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Posted by Jason

Monkey Business

August 15th, 2008

When someone says Olympics you don’t usually think of monkeys; unless you’re Damon Albarn that is. In a shock move away from the usual rock music/sporting montage, the BBC commissioned him and his Gorillaz collaborator Jamie Hewlett (also the creator of Tank Girl) to produce a figurehead for this year’s Olympic coverage.
The result is a ... Read the rest of this post

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Posted by James