Blog

More than…. advertising!

April 13th, 2011

This set of advertisements didn’t exactly push the boundaries in terms of graphics, or the use of all stunning staged sets and props, but it certainly sticks in your mind…
Why? Because they have used a voice impersonator for the well known actor Morgan Freeman and a play on words using his name and the name ... Read the rest of this post

1 Comment »

Posted by Claudine

Online advertising breaks through 4billion pound barrier

April 1st, 2011

A report out earlier this week has detailed figures that show online advertising spend has now shot through the 4 billion pound barrier, reaching 4.1 billion according to the Internet Advertising Bureau (IBA) and a study published by PwC.
Figures show that one pound in every four pounds spent on advertising in the UK last year ... Read the rest of this post

No Comments »

Posted by katie

Return of the Christmas Ad….

November 23rd, 2010

Its that time of year again! Where fairy lights with broken bulbs descend from the attic and shopping malls become full to bursting point. Christmas is the busiest time of year for retailers and as well as an increase of in-store activity and special offers galore, many brands turn to the medium of television to ... Read the rest of this post

No Comments »

Posted by katie

A nice little advert….

November 10th, 2010

When I was at school there was one word which we were discouraged from using so frequently that every time I hear it these days I feel I should attempt to cover a small childs ears over with my hands and apologise for using bad language.
Its a word not often heard in creative circles and ... Read the rest of this post

No Comments »

Posted by katie

The use of characters in advertising

September 29th, 2010

You may have noticed a return of some familiar faces on our TV screens recently, blasts from the past that inflict a brief moment of nostalgia and stop you from flicking the channel over in an attempt to speed up the advert break.
Major brands are releasing characters from their company vaults in a bid to ... Read the rest of this post

No Comments »

Posted by katie

Mad about Mad Men – Advertising at its best?

September 14th, 2010

Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York and later at the newly created firm of Sterling Cooper Draper Pryce. The show centres on Don Draper, creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, ... Read the rest of this post

No Comments »

Posted by Claudine

Our Ben is a star!!!

May 6th, 2010

You may remember that Ben Hillman our very own freelancer recently appeared in a TV competition on ITV’s This Morning and won a fabulous opportunity to show off his amazing interior design skills in his own six episode slot on the show.
This started today and everyone at Nexus watched Ben create a funky shoe cabinet/umbrella ... Read the rest of this post

No Comments »

Posted by Claudine

Tough Love?

October 29th, 2009

For years advertisers have been using children to tear at the heartstrings of viewers. Such advertisers as NSPCC, Worldvision, Cancer Research to name but a few have cleverly incorporated the one thing guaranteed to bring a tear to your eye. But of late, I have noticed an alarming shift in the way children are used. ... Read the rest of this post

No Comments »

Posted by Claudine

Have you got a confession to make?

October 16th, 2009

Kingsmill’s new advertising campaign suggests that many of us have! The new take on advertising their bread is to encourage the public to confess to a “sandwich stealing” incident. Did the dog do it? Did you just imagine making your sandwich? OK it sounds unbelievable but I bet we can all admit to having done ... Read the rest of this post

No Comments »

Posted by Claudine

Icon Digitally Resurrected

September 22nd, 2009

I was looking for a suitable advert to talk about this week and came across this very clever ad on Youtube!

Allan Gray Investments in South Africa has launched a television commercial imagining what James Dean may have gone on to achieve had he not died at the age of 24.
‘Legend’ depicts the life of James ... Read the rest of this post

No Comments »

Posted by James