Blog

Tough Love?

October 29th, 2009

For years advertisers have been using children to tear at the heartstrings of viewers. Such advertisers as NSPCC, Worldvision, Cancer Research to name but a few have cleverly incorporated the one thing guaranteed to bring a tear to your eye. But of late, I have noticed an alarming shift in the way children are used. ... Read the rest of this post

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Posted by Claudine

Have you got a confession to make?

October 16th, 2009

Kingsmill’s new advertising campaign suggests that many of us have! The new take on advertising their bread is to encourage the public to confess to a “sandwich stealing” incident. Did the dog do it? Did you just imagine making your sandwich? OK it sounds unbelievable but I bet we can all admit to having done ... Read the rest of this post

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Posted by Claudine

Icon Digitally Resurrected

September 22nd, 2009

I was looking for a suitable advert to talk about this week and came across this very clever ad on Youtube!

Allan Gray Investments in South Africa has launched a television commercial imagining what James Dean may have gone on to achieve had he not died at the age of 24.
‘Legend’ depicts the life of James ... Read the rest of this post

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Posted by James

Glade’s Trouble in the Toilet

June 30th, 2009

Is this the worst ad on TV? You know the one where the little kid who wants to do a poo at Paul’s house. You haven’t seen it? Here you go:

Being an advertising agency we have a mix of great clients, not all of which have the tremendous budgets for advertising that SC Johnson (a ... Read the rest of this post

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Posted by Jason

7 Facts About TV Advertising

June 18th, 2009

I subscribe to updates from Thinkbox who are the television marketing body for the main UK commercial stations and they often provide research and insight that help me continue to wave the flag for TV advertising.
The most recent entry to ping into my inbox was entitled “7 Killer Facts About TV Advertising“. The title might ... Read the rest of this post

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Posted by Jason

Nostalgia TV Advertising

June 2nd, 2009

It is no coincidence that at a time when consumers are becoming increasingly uncertain and anxious about the future that many marketers and tv advertising agencies are taking us on a nostalgia trip.
In efforts to stop you reaching for the ‘value’ products in these tough times major brands are trying remind you of times gone-by, ... Read the rest of this post

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Posted by Jason

How is TV viewing measured?

February 26th, 2009

Television viewing has one of the most rigorous measurement systems in the world: The Broadcasters’ Audience Research Board (BARB). No other marketing medium’s use is subjected to the same high level of scrutiny.
BARB’s data is the ‘currency’ for the industry and has to be intensely quality controlled, audited, highly representative and statistically accurate. It provides ... Read the rest of this post

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Posted by Jason

TV Advertising is More Affordable than You Think

January 23rd, 2009

We are in a recession (officially from today) and it’s natural to take a close look at your costs but you also need to generate sales. Some business managers make the mistake of cutting marketing budgets at this time but being ‘ex-directory’ is a sure fire way of letting your competition steal your customers.
The smart ... Read the rest of this post

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Posted by Jason

Hovis – Another Iconic TV Ad

September 15th, 2008

Another great TV ad has graced the goggle box and this time its by Hovis.
The ad shows a lad in the late 1800s collecting a loaf from the bakers and running home to his mum. On the way he travels through time, the scenery changes through the generations using historical landmarks such as; the sinking ... Read the rest of this post

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Posted by Jason