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Mad about Mad Men – Advertising at its best?

September 14th, 2010

Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York and later at the newly created firm of Sterling Cooper Draper Pryce. The show centres on Don Draper, creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, ... Read the rest of this post

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Posted by Claudine

Green Issue

May 23rd, 2008

This morning I flicked through the latest copy of a Marie Clare, a popular women’s magazine. It isn’t a title that I would normally buy, but it is the first “eco-chic” issue of the glossy mag. I was intrigued to find out which brands are making a commitment to the environment and also how ... Read the rest of this post

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Posted by Claudine

April Fool’s Jokes

March 31st, 2008

Each year a number of reputable brands produce an April Fool’s Day advert which appears in the media on April 1st only.
Most famously BMW’s ad agency annually creates April Fool’s Day adverts that are designed to look credible on first glance. The ads usually highlight a new piece revolutionary technology that is not quite plausible.
To ... Read the rest of this post

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Posted by James