What is a marketing strategy?

10th August, 2017

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What is a Marketing Strategy? Good question. The Oxford dictionary defines a marketing strategy as:“A plan of action designed to promote and sell a product or service.” Fairly obvious. But what does it entail? Who is it for? And how can you make sure it is effective? More good questions. First of all: AimBefore you even start creating a strategy, you need to decide what your aims are for the business or organisation so that you know what the strategy should be trying to achieve....

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Looking for the one

*This position has now been filled* We are recruiting for a new team member to help generate new business for our little agency. Could it be you? Perhaps someone you know?  To help you work out if you'd fit in with our lovely team we’ve...

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Brighton Speed Trials competition

September 5th will see car enthusiasts from across the UK join together in Brighton to celebrate the Brighton National Speed Trials 2015. This year we were lucky enough to be involved in the design and production of the program and promotional posters...

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The afterlife of social media

Social media has changed the way your customers live and organise their lives. It is part of their identity, part of how they connect with others, part of how they share the things they like. If you want to be part of those connections, or one of those...