What is a marketing strategy?

10th August, 2017

Marketing strategy image

What is a Marketing Strategy? Good question. The Oxford dictionary defines a marketing strategy as:“A plan of action designed to promote and sell a product or service.” Fairly obvious. But what does it entail? Who is it for? And how can you make sure it is effective? More good questions. First of all: AimBefore you even start creating a strategy, you need to decide what your aims are for the business or organisation so that you know what the strategy should be trying to achieve....

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Looking for the one

*This position has now been filled* We are recruiting for a new team member to help generate new business for our little agency. Could it be you? Perhaps someone you know?  To help you work out if you'd fit in with our lovely team we’ve...

Bite sized marketing

Being heard in a crowded market place

Being heard in a crowded market place: A Brighton & Hove Chamber of Commerce Bite-sized Learning Event. On Tuesday 21st February, I attended a bite-sized learning event organised by the Brighton & Hove Chamber of Commerce and hosted by the Sussex...

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The Nexus Car Wrap Competition

THIS COMPETITION IS NOW CLOSED  And the Winner's are...Leanna Phillips & Laura Tonks! Congratulations, we will be in touch about your prize very soon. A big thank you to everyone else who entered.    We have recently spruced...

Ikea_shining Ad

Ikea recreate bike scene from ‘The Shining’ in eerie new Ad…

Halloween is always a perfect time for the advertising greats to have a go at out shining each other (pun intended). And this year there have been some amazing advertisements and commercials that have many of us talking, the US Oreo and Skittles ad’s...

Wine, Bond and giant monkeys...

Wine, Bond and giant monkeys...

We are pleased to announce the successful completion of the Second issue of Re Magazine from Mayo Wynne Baxter.   Together, the Studio and the Mayo Wynne Baxter editorial team pulled out all the stops to bring it in on time and on budget. With...

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Is romance dead?

Ahhhhhhh romance. February 14th. Valentines Day. A day to celebrate your loved one and embrace all things to do with romance. Or is it? Valentines Day historically dates back hundreds of years and celebrates the lives of numerous Christian martyrs...

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Powerful Exhibition Graphics making impact at trade show

We've just completed the design and production of a large exhibition space booked by our new client Powrwheel. The 9m square space has been filled with a mixture of Twist panels, a media Twist with built in TV, counter top and pull up banners and...

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Online advertising breaks through 4billion pound barrier

A report out earlier this week has detailed figures that show online advertising spend has now shot through the 4 billion pound barrier, reaching 4.1 billion according to the Internet Advertising Bureau (IBA) and a study published by PwC. Figures show...

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Return of the Christmas Ad....

Its that time of year again! Where fairy lights with broken bulbs descend from the attic and shopping malls become full to bursting point. Christmas is the busiest time of year for retailers and as well as an increase of in-store activity and special...

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Helping support our local Sony Centre's

As part of Sony's latest campaign, we have just finished the design and production of some window display stickers for 7 local stores across the South. The 1.5m wide roundels help to promote Sony's current Get the VAT back campaign and supports the TV...

PANTONE541

A nice little advert....

When I was at school there was one word which we were discouraged from using so frequently that every time I hear it these days I feel I should attempt to cover a small childs ears over with my hands and apologise for using bad language. Its a word not...

The use of characters in advertising

The use of characters in advertising

You may have noticed a return of some familiar faces on our TV screens recently, blasts from the past that inflict a brief moment of nostalgia and stop you from flicking the channel over in an attempt to speed up the advert break. Major brands are releasing...