What is a marketing strategy?

10th August, 2017

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What is a Marketing Strategy? Good question. The Oxford dictionary defines a marketing strategy as:“A plan of action designed to promote and sell a product or service.” Fairly obvious. But what does it entail? Who is it for? And how can you make sure it is effective? More good questions. First of all: AimBefore you even start creating a strategy, you need to decide what your aims are for the business or organisation so that you know what the strategy should be trying to achieve....

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Website talk: Q and A with Fiona

On Wednesday 30th August Fiona will be giving a talk in association with Brighton & Hove Chamber of Commerce all about how to assess if your website is working for or against you. This week I had a catch up with her to find out what we can expect...