Falling in love with print again

7th July, 2011

VW 300x217

Despite what you may have heard over the last few years about print being a dying trade and everything turning digital, recent developments in the industry and current marketing activity being undertaken by some major brands may suggest that print is in fact as popular and effective as its ever been. Peugeot, Volkswagen and Boden have all participated in some heavy print related activity in recent months which has proven to be highly successful and lucrative for the brands. New developments and...