Why the right colour looks like the wrong colour!

19th October, 2010

PANTONE444

As we have said on numerous occasions, following good brand guidelines and having every piece of printed matter colour match is what everyone should aim for. How many times have you looked at your letterheads and compared them to say, your business cards only to find that the colour is totally different. Look then at your brochure and your company signage. How is it that they are all different shades of your company colour? And realistically, how different are they? The answer is material. When...

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What's in a font?

To the majority of people it doesn't matter which font is used when creating a document, but to others it is part of the fundamental make up and the basis of a good design. Graphic designers spend a great deal of time and effort searching for the right...