The use of characters in advertising

29th September, 2010

The use of characters in advertising

You may have noticed a return of some familiar faces on our TV screens recently, blasts from the past that inflict a brief moment of nostalgia and stop you from flicking the channel over in an attempt to speed up the advert break. Major brands are releasing characters from their company vaults in a bid to join a market which is already highly saturated with Russian meerkats, nodding dogs and opera singing mad men. The most recent character that has made a return to our television sets is The Honey...

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Packaging. Does it stand the test of time?

How many times have you gone to the supermarket to pick up your favourite breakfast cereal only to find its been re-named, re-designed or just scrapped all together without prior warning? Its frustrating to say the least and even major brands have admitted...

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Mad about Mad Men - Advertising at its best?

Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York and later at the newly created firm of Sterling Cooper Draper Pryce. The show centres on Don Draper, creative director at Sterling...