Tough Love?

29th October, 2009

PANTONE444

For years advertisers have been using children to tear at the heartstrings of viewers. Such advertisers as NSPCC, Worldvision, Cancer Research to name but a few have cleverly incorporated the one thing guaranteed to bring a tear to your eye. But of late, I have noticed an alarming shift in the way children are used. Not only are the stop smoking adverts frightening children but now we have the "green" advertisers on the bandwagon. A child is more inclined to watch an advert containing a child and...

PANTONE7547

Amazon re-Kindle?

First it was the ipod and all the hype that went with it - now the availability of the Amazon Kindle in the UK has raised some eyebrows. It will be purchased through the UK site but via the US and the price will be in dollars. Working in the same way...

PANTONE1235

Channel 4 to air programmes on YouTube

Channel 4 has become the first broadcaster to make full TV shows available via YouTube, the Google-owned video site. Some current shows will also be available, as will 3000 hours of archive programmes. Channel 4 and YouTube will share ad revenues generated...

PANTONE444

Strategic Thinking

I read an interesting article recently about the company behind the personalised Carphone Warehouse welcome pack. In a nutshell, they talk about print sales people and their general lack in their strategic approach to business. It made me think about...

PANTONE7547

Have you got a confession to make?

Kingsmill's new advertising campaign suggests that many of us have! The new take on advertising their bread is to encourage the public to confess to a "sandwich stealing" incident. Did the dog do it? Did you just imagine making your sandwich? OK it sounds...

PANTONE541

Against the clock

We were visited yesterday afternoon at 4.30 by a client who had found us online. They desperately needed some A1 posters to display at the Sussex Business show exhibition The problem was that the exhibition started at 9.00 this morning! After some quick...

PANTONE7547

What makes a good website?

A good website takes time and investment. Your expertise will determine how much time and money you would need to invest and what you intend to gain from a website. Many people now have a little knowledge on website design but would benefit from the expertise...