James Bond’s World

30th October, 2008

007 perfume

Tomorrow sees the launch of the James Bond movie, Quantum of Solace, and the brand association is already in high gear. Watches, vodka martinis, fast cars - James Bond not only likes them, he sells them as well. Every new Bond comes with new products, bringing big brands millions of dollars of profits even before the movie hits the big screen. The brand owners spend millions on advertising- it makes all news about ‘The Credit Crunch’ seem questionable. Driving an Aston Martin, wearing...

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How Can Brands Get It So Wrong

I read today that convicted sex-offender Gary Glitter is likely to earn £100,000 in royalties after Hewlett-Packard used a cover of one of his songs in a campaign to promote its new touch-screen model, TouchSmart in the US. HP's ad uses Glitter's...

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Direct Mail - Is a simple response enough?

For direct marketing campaigns to be truly successful we should always seek to learn from them. On the face of it this seems like a totally banal statement until you delve a bit deeper. Direct marketing shouldn’t be just about how many people...

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The Power of Golf Brands

  Do you think that if you dress like Ian Poulter and use the same equipment as Ian Poulter that you can play golf like Ian Poulter? Maybe not, but the brands that associate with famous golfers certainly want you to feel that way. The advertising...