Nike Football POV advert - genius!

29th April, 2008

PANTONE7547

Watching the Manchester United V Barcelona match with Scholes taking the lead was entertaining but the real treat came in the ad break. The Nike Football ad stars Cristiano Ronaldo, Wayne Rooney, William Gallas, Ronaldinho, Ruud Van Nistlerooy, Zlatan Ibrahimovich, Marco Materazzi, Arsene Wenger and Cesc Fabregas and is filmed in the POV style (point of view - as in from your eyes and not from a series of camera angles). The two-minute ad titled 'Take it to the Next Level' is directed by Madonna's...

PANTONE541

Standing Out from the Crowd - a rebrand case study

When considering an overhaul of your business image you need to juggle many different balls to ensure that you achieve the overall look and feel that will make you stand out in the crowd and differentiate you amongst your competitors as being different. Brighton...

Can a Leopard change its spots?

Can a Leopard change its spots?

One of the hardest decisions you have to make when starting a business is how best to brand yourself. The design has to be considered, measured and perfectly reflect the image you are striving to convey. Getting it right can be the difference between...

PANTONE541

Creating Artwork for Print

We have many clients who have their own in-house designers but use Nexus for our production and print management skills. However, there are many occasions where we have to go back to the client as the artwork is not what we would call 'print-ready'. Whilst...

PANTONE541

Is it always best to buy your print direct from a printer?

The answer of course is NO! But then again you would expect me to say that or would you? Those of you that have met me will know that until I joined Nexus I ran a successful litho printing company in West Sussex with many direct customers and independent...

PANTONE541

Are there too many ads on TV?

Did you know that under current regulations ITV, Channel 4 and Five are only permitted to run 7 minutes of ads per hour (averaged over the day), with a maximum of 12 minutes in peak time on ITV 1? These rules save us from getting bombarded by ads like...

PANTONE7547

The End of 'Buy One Get One Free'?

One of the UK's best used sales promotions - BOGOF - may have it's days numbered if the Department for Business Enterprise and Regulatory Reform (BERR) gets its way. Never heard of BERR? The Department was created on 28 June 2007 and is headed by John...