April Fool's Jokes

31st March, 2008

PANTONE444

Each year a number of reputable brands produce an April Fool's Day advert which appears in the media on April 1st only. Most famously BMW's ad agency annually creates April Fool's Day adverts that are designed to look credible on first glance. The ads usually highlight a new piece revolutionary technology that is not quite plausible. To help fool the reader the ads usually take the same style as BMW's normal advertising The adverts over the years have included: The 'Klimatabeiter Climate Control...

PANTONE444

Have You Been On The Buses Lately?

No I don't mean taking a ride on the number 46. I mean advertising on buses. If not then it is definitely something to consider as part of your marketing mix. Picture the scenario; you are in your car driving through town and you let the bus pull out...

PANTONE541

New Cadbury's Truck advert

Have you seen it? The new 'glass and a half' TV advert with the airport vehicles racing down the runway to a Queen track? No it's not a protest at the recent disruptions and the new T5 at Heathrow. It's the new TV ad from Cadbury's which follows on from...

PANTONE7547

Advertising Budgets.

In my opinion, the big mistake most businesses with limited budgets make is spreading advertising out evenly (and therefore thinly) over the entire year. It's usually in the same publications or on the same radio station churning out the same message. OK...