Wishing you a Sony Christmas . . .

15th December, 2009

Sony UK have been very active on TV and radio in recent weeks and as one of the market leaders of electrical products they have really been pushing their name in the lead up to the Christmas period.

Advertising in this way is great and they have gone the extra mile to corner the market even further in the busiest two weeks of available Christmas shopping days by giving budgets to the local Sony Centres around the country. They realise that brand awareness is one thing, but it does not generate footfall into the local stores and the way round this is to advertise locally.

Nexus were asked to create a radio campaign and as from tomorrow on Heart FM, our local Sony Centres will be advertising some fantastic deals throughout the week. Listen out to take advantage of some seasonal savings and don't forget to tell your friends to listen? too. These offers are unmissable.